Term
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Definition
| giving up something to receive something they would rather have (money for food or service) |
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Term
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Definition
| focuses on internal capabilities of the firm rather than on desires and needs of the marketplace (what is easy to produce with the given equipment) |
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Term
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Definition
| idea that people will buy more goods and services if aggressive sales techniques are used (lack of understanding of needs and wants) |
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Term
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Definition
| philosophy that articulates a market orientaion based on an understanding that a sale does not depend on an aggressive sales forces rather on customees's decision to purchase product |
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