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Chapter 1
vocab
4
Marketing
Undergraduate 2
04/13/2011

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Cards

Term
Exchange
Definition
giving up something to receive something they would rather have (money for food or service)
Term
product orientation
Definition
focuses on internal capabilities of the firm rather than on desires and needs of the marketplace (what is easy to produce with the given equipment)
Term
Sales orientation
Definition
idea that people will buy more goods and services if aggressive sales techniques are used (lack of understanding of needs and wants)
Term
Marketing concept
Definition
philosophy that articulates a market orientaion based on an understanding that a sale does not depend on an aggressive sales forces rather on customees's decision to purchase product
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