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| so many competing ads that all lose impact |
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| enhancing a product image with a celebrity or already established brand naem regardless of any intrinsic connection between the product and the image |
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| lowest common denominator |
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| messages for broadest audience possible. |
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| all the people who see a periodical |
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| how long a periodical remains in use |
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| audit bureau of circulation |
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| verifies circulation claims |
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| an advertising agency earns an agreed upon percentage of what the advertising client spends for time and space traditionally 15 percent |
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| lay out where ads are placed |
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| advertisements often subtle in nontraditional unexpected places |
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| printed first advertisement |
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| his penny newspaper brought advertising to new level |
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| devised unique selling proposition |
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| program length broadcast commercial |
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| writing a brand name product into a television or movie script |
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| media concumers pass on the message like a contagious disease usually on the internet. |
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| targeting ads for specific consumer groups |
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| media concumers pass on the message like a contagious disease usually on the internet. |
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| products sold with a store brand often manufactured by the retailer also called house brands and private labels |
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| products sold with a store brand often manufactured by the retailer also called house brands and private labels |
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Term
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Definition
| products sold with a store brand often manufactured by the retailer also called house brands and private labels |
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| a charge to advertisers when an online link to their ads is activated also a fee paid to websites that host the links |
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| an adversiting agency earns expenses and an agreed- upon markup for the advertising client plus bonuses for exceeding minimal expectations |
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Definition
| an advertising agency is compensated with shares of stock in an advertising client |
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