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| the scientific study of the way in which people's, thoughts, feelings, and behaviours are influenced by the real or imagined presence of other people |
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| the way in which people perceive, comprehend, and interpret the social world |
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| stresses the importance of studying the subjective way in which an object appears in peoples minds, rather than the objective attributes of the object |
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| how people think about themselves and the social world; how people select, interpret, remember, and use social information |
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| tendency to seek our information that will support what we already believe and ignore other possible valuable information |
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| tendency to exaggerate, after learning the outcomes, ones ability to have foreseen the out come "i knew it all along" phenomenon |
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| is a technique whereby a researcher observes people and systematically records measurements of their behaviour |
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| is employed to determine if two variables are casually related. ex. social behaviour vs something that effects it |
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| requirements for an experiment |
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| random assignment and experimental control (as much as possible) |
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| bias can occur if experimenter is aware which condition a subject is in or exposed to |
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| characteristics of an experimental situation that demands a particular response and bias of the results |
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| refers to the extent that the results of an experiment can be generalized to other situations and to other people |
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| is the extent to which an experiment is similar to real-life situations |
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| experimental/ psychological realism |
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| is the extent to which the psychological processes triggered in an experiment are similar to psychological processes that occur in everyday life |
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