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Chapter 10
Public Relations
28
Internet/New Media
Undergraduate 1
10/26/2011

Additional Internet/New Media Flashcards

 


 

Cards

Term
Dialogic Theory
Definition
Dialogue-based approach to negotiating relationships
Term
Enlightened self interest
Definition
Mutually beneficial public relations
Term
Public relations
Definition
A management tool to establish beneficial relationships
Term
Social Darwinism
Definition
Application to society of Darwin's survival-of-the-fittest theory
Term
Adversarial public relations
Definition
Attacking critics openly
Term
Advertorial
Definition
A public relations message, taking an editorial position, that appears in paid space or time; a term contrived from advertisement and editorial
Term
Lobbying
Definition
Influencing public policy,usually legislation or regulations
Term
Media relations
Definition
Component of public relations that deals with press & other media
Term
Public relations agencies
Definition
Companies that provide public relations services
Term
Edward Bernays
Definition
Early public relations practioner whose practice and scholarship helped define the field
Term
George Creel
Definition
Demonstrated that public relations works on a mammoth scale in world war 1
Term
Herb Schmertz
Definition
Pioneered advertorials
Term
Ivy Lee
Definition
Laid out fundamentals of public relations
Term
Paul Garrett
Definition
Devised the notion of enlightened self-interest
Term
Public Relations
Definition
A persuasive communication tool that people use to motivate other people and institutions to help them achieve their goals.
Term
Puffery
Definition
Inflated claims
Term
P.T. Barnum
Definition
Known for exaggerated promotion
Term
Ludlow Massacre
Definition
Colorado tragedy that Ivy Lee converted into a public relations victory
Term
Arthur Page
Definition
Established the role of public relations as a top management tool
Term
Crisis management
Definition
Helping a client through an emergency
Term
Advertising
Definition
Advertising seeks to sell a product or service
Term
Integrated marketing communication
Definition
Comprehensive program that links public relations and advertising
Term
Institutional advertising
Definition
Paid space and time to promote an institutions image and position
Term
Media Kit
Definition
A packet provided to news reporters to tell the story in an advantageous way
Term
Proactive Media relations
Definition
Taking the initiative to release information
Term
Information boycott
Definition
A policy to ignore news coverage and reporter queries.
Term
Whitewashing
Definition
covering up
Term
5 major features of Dialogic theory
(Kent&Taylor)
Definition
Mutuality, propinquity, empathy, risk, commitment
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