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Definition
| Dialogue-based approach to negotiating relationships |
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| Enlightened self interest |
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| Mutually beneficial public relations |
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Definition
| A management tool to establish beneficial relationships |
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| Application to society of Darwin's survival-of-the-fittest theory |
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| Adversarial public relations |
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| A public relations message, taking an editorial position, that appears in paid space or time; a term contrived from advertisement and editorial |
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| Influencing public policy,usually legislation or regulations |
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| Component of public relations that deals with press & other media |
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| Public relations agencies |
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| Companies that provide public relations services |
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| Early public relations practioner whose practice and scholarship helped define the field |
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| Demonstrated that public relations works on a mammoth scale in world war 1 |
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| Laid out fundamentals of public relations |
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| Devised the notion of enlightened self-interest |
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| A persuasive communication tool that people use to motivate other people and institutions to help them achieve their goals. |
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| Known for exaggerated promotion |
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| Colorado tragedy that Ivy Lee converted into a public relations victory |
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| Established the role of public relations as a top management tool |
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| Helping a client through an emergency |
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Definition
| Advertising seeks to sell a product or service |
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| Integrated marketing communication |
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Definition
| Comprehensive program that links public relations and advertising |
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Term
| Institutional advertising |
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Definition
| Paid space and time to promote an institutions image and position |
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Definition
| A packet provided to news reporters to tell the story in an advantageous way |
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| Proactive Media relations |
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Definition
| Taking the initiative to release information |
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| A policy to ignore news coverage and reporter queries. |
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5 major features of Dialogic theory
(Kent&Taylor) |
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Definition
| Mutuality, propinquity, empathy, risk, commitment |
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