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| the systematic studying of an issue and the preparation of a written document to deal with the problem. |
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| long range planning done by the highes management levels in the company |
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| grand or corporate strategies |
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| provide overall direction for the company |
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| plans developed when a company trieds to expand sales, products, or number of emplyees |
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| a plan to keep the company operating at the same level that it has for several years |
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| defensive or retrenchment strategy |
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| a plan to revers negative trends in a company, such as losses in sales |
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| a plan that employs several different strategies at once. |
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| plans that pertain to single departments or units within a company. |
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| is designes to produce and deliver a product or service for a lower cost that the competition. |
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| a strategy that strives to make the product of service unique. |
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| short range operational plans that support business stategies by emphasizing practical implementation. |
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| the application of the basic planning process at the highest levels of the company |
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Definition
| developing the grand and business level strategies to be used by the company |
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| concise statments that provide direction for employees and set standards for achieving the companys strategic plan |
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| the most utilized process for determining a companys overall health |
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Definition
| the action stage of strategic management |
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Definition
| the process of continuously monitiring the companys progress toward its longrange goals and mission |
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