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Definition
| Means of communication that reach the mass public, including newspapers and magazines, radio, television (broadcast, cable, and satellite), films, recordings, books, and electronic communication |
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| Media that emphasizes the news |
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Term
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Definition
| Federal Communications commission policy that required holders of radio and television licenses to ensure that different viewpoints were presented about controversial issues or persons; largely repealed in 1987 |
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Definition
| The process by which we develop our political attitudes, values, and beliefs |
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Definition
| The process by which individuals screen out messages that do not conform to their own biases |
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Definition
| The process by which individuals perceive what they want to in media messages |
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Term
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Definition
| A close contest; by extension, any contest in which the focus is on who is ahead and by how much rather than on substantive differences between the candidates |
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