Term
|
Definition
| Is not a medium... It finances the media |
|
|
Term
|
Definition
| 1st magazine to profit from ads 1887 |
|
|
Term
|
Definition
| New York 1922 (real estate) |
|
|
Term
|
Definition
| largely unsuccesful, click through rates less than 1% |
|
|
Term
|
Definition
| Repetition, Advertising Style, Ubiquity, Attention grabbing |
|
|
Term
|
Definition
|
|
Term
| How Ads Appeal to Consumers |
|
Definition
| For Sex, For attention, To acheieve, for guidance |
|
|
Term
|
Definition
|
|
Term
|
Definition
| Need- advertising help people find products to fulfill their needs, Wants- introduce things to people they dont need |
|
|
Term
|
Definition
| Federal Trade Commission, Can require corrective ad |
|
|
Term
|
Definition
| creating goodwill towards a company person or product |
|
|
Term
|
Definition
|
|
Term
|
Definition
| Founding father of public relations |
|
|
Term
|
Definition
| Wrote the first book on public relations |
|
|
Term
|
Definition
| Public Relations Society of America , they are responsible not the government |
|
|
Term
|
Definition
| promoting the product for free example college giving away free drinks an flyers on campus |
|
|
Term
|
Definition
| Education, Nonprofits, Industry |
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
| not protected by the 1st amendment |
|
|
Term
|
Definition
| Minors do no possess same extent of freedom as adults, when your under 18 your censored |
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
| Communication Decency Act |
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
| Comes from the greek word ethos |
|
|
Term
|
Definition
| Truthfullness, Fairness, Privacy |
|
|
Term
|
Definition
| Society of Professional Journalist |
|
|
Term
|
Definition
| Seek Truth and Report it, Minimize Harm, Act Independently |
|
|
