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| 1. Agents: Intermediaries who assist in the sale and/or promotion of goods and services but do not take title to them |
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| 2. Channels of distribution: Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user |
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| 3. Consumer goods: Tangible items produced for personal use |
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| 4. Direct distribution: A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user |
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| 5. Goods: Tangible objects that can be manufactured or produced for resale |
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| 6. Indirect distribution: A channel of distribution in which goods and services move from the producer to the channel members and then to consumers or industrial users |
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| 7. Industrial distributor: A channel member that buys industrial goods and sells them to industrial users |
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| 8. Industrial goods: Tangible items that will be consumed by industrial users |
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| 9. Industrial user: A business that buys materials, services, or goods that will be used to make other goods or used in the operation of the company |
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| 10. Intermediaries: Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services |
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| 11. Middlemen: See intermediaries |
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| 12. Producers: The people who make or provide goods and services |
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| 13. Product: Marketing element referring to what goods, services, or ideas a business will offer its customers |
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| 14. Retailers: Businesses that buy consumer goods or services and sell them to ultimate consumers |
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| 15. Service(s): Intangible activities that are performed by other people for money; productive acts that satisfy economic wants |
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| 16. Ultimate consumers: People who personally use a good or service to satisfy their own wants |
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| 17. Wholesalers: Intermediaries who help to move goods between producers and retailers by buying goods from producers and selling them to retailers |
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