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| a rough layout, a comprehensive, a mechanical |
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| the size of a headline and its position on a page indicate the importance of the story |
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| measurement that defines the size of a headline |
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| measurement typically used to define the width of columns, a page or the size of a photo |
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| relates to how easily one can read a large amount of text in a document or online |
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| white type on a black, gray or colored background |
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| relates to the ease with which one can read and quickly understand a small amount of text |
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| space between letters; character spacing |
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| the pointed tails or strokes that finish a letter |
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| sans serif font, also called caption |
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| a headline within blank background space in a photograph can draw a reader into the page |
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| an image that goes to the edge of the page--no margins on the top, sides and bottom |
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| enlarged and repeated to add emphasis to a significant point or colorful quote in an article to fill space and "break up the gray" |
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| appear dominated by one or two column elements in a multicolumn format--guides the eye from top of the page to the bottom |
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| appears dominated by multi-column elements that extend beyond half of the page's width, often full width of page--moves eye frmo left to right |
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| combines horizontal and vertical elements in a format that squares elements off with other elements on a page such as photographs, a boxed item or maybe an advertisement |
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| one large, impressive photograph, a large headline & text |
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| the visual or optical weight of elements on a page |
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| exists when the left and right sides of a page are almost mirror images of one another |
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| occurs when a page contains an uneven distribution of elements |
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relationship of elements on the page in terms of size, shape, tone, texture, direction and color
absence of contrast-->uniformity |
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| black and white photo screened at different levels of resokutions; consists of a series of dots of various intensities |
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| two types of color printing |
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| spot color and process color(4 printing color) |
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| palette of colors used for spot color |
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| uses combinations of four colors-- cyan, magenta, yellow, black |
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| traditional way to do a final proof or edit of a publication before it goes to press |
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| a facsimile of the four-color separation end result using special printing technique--used to proof a publication |
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| art of selecting and setting type |
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