Term
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Definition
| People who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money. |
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Definition
| Needs concerned with making the best use of a consumer's time and money-as the consumer judges it. |
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Definition
| What is left of disposable income after paying for necessities. |
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Definition
| The basic forces that motivate a person to do something. |
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Definition
| Needs that are learned during a person's life. |
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Definition
| A strong stimulus that encourages action to reduce a need. |
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Definition
| Biological needs such as the need for food, drink, and rest. |
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Definition
| Needs concerned with protection and physical well-being. |
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Definition
| Needs concerned with love, friendship, status, and esteem-things that involve a person's interaction with others. |
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Definition
| An individual's need for personal satisfaction unrelated to what others think or do. |
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Term
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Definition
| How we gather and interpret information from the world around us. |
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Term
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Definition
| Our eyes and minds seek out and notice only information that interests us. |
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Term
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Definition
| People screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs. |
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Term
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Definition
| People remember only what they want to remember. |
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Term
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Definition
| A change in a person's though processes caused by prior experience. |
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Term
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Definition
| Products, signs, ads, and other stimuli in the environment. |
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Term
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Definition
| An effort to satisfy a drive. |
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Term
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Definition
| Occurs in the learning process when the consumer's response is followed by satisfaction-that is, reduction in the drive. |
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Term
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Definition
| A person's point of view towards something. |
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Term
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Definition
| A person's opinion about something. |
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Term
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Definition
| An outcome or event that a person anticipates or looks forward to. |
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Term
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Definition
| The confidence a person has in the promises or actions of another person, brand, or company. |
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Term
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Definition
| The analysis of a person's day-to-day pattern of living as expressed in the person's activities, interests, and opinions-sometimes referred to as AIOs or lifestyle analysis. |
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Term
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Definition
| The analysis of a person's day-to-day pattern of living as expressed in that person's activities, interests, and opinions-sometimes referred to as AIOs or psychographics. |
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Term
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Definition
| People whose children are grown and who are now able to spend their money in other ways. |
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Term
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Definition
| A group of people who have approximately equal social position as viewed by others in the society. |
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Term
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Definition
| The people to whom an individual looks when forming attitudes about a particular topic. |
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Term
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Definition
| A person who influences others. |
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Term
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Definition
| The whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people. |
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Term
| Extensive Problem Solving |
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Definition
| The type of problem solving consumers use for a completely new or important need-when they put much effort into deciding how to satisfy it. |
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Term
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Definition
| When a consumer is willing to put some effort into deciding the best way to satisfy a need. |
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Term
| Routinized Response Behavior |
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Definition
| When consumers regularly select a particular way of satisfying a need when it occurs. |
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Term
| Low-Involvement Purchases |
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Definition
| Purchases that have little importance or relevance for the customer. |
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Term
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Definition
| Tension caused by uncertainty about the rightness of a decision. |
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Term
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Definition
| The steps individuals go through on the way to accepting or rejecting a new idea. |
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