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Definition
| An organization's basic purpose for being. |
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Definition
| Affects the number and types of competitors the marketing manager must face and how they may behave. |
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Definition
| Organized approach for evaluating the strengths and wekanesses of current/poential competitors marketing. |
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Definition
| Firms that will be the closest compeitors. |
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Definition
| Conditions that make it difficult or impossible for a firm to compete in a market. |
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Definition
| Macro-economic factors (national income, economic growth, inflation) that affect patterns of consumer and business spending. |
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Definition
| Applicaton of science to convert an economy's resources to ouput. |
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Definition
| System for linking computers around the world. |
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Definition
| An emphasis on a country's interests before everything else. |
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Term
| North American Free Trade Agreement (NAFTA) |
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Definition
| Lays out a plan to reshape the rules of trade among the U.S., Canada and Mexico. |
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Term
| Cultural and Social Environment |
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Definition
| Affects how and why people live and behave the way they do. |
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Definition
| Idea that its important to meet present needs with out compromising the ability of future generations to meet their own. |
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Term
| Strategic Business Units (SBUs) |
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Definition
| An organizational unit (within a larger company) that focus on some product markets and is treated as a seperate profit venter. |
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Term
| Strategic Business Units (SBUs) |
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Definition
| An organizational unit (within a larger company) that focus on some product markets and is treated as a seperate profit venter. |
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Term
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Definition
| Treats alternative products, divisions, or SBUs as though they were stock investments to be bought and sold using financial criteria. |
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