Shared Flashcard Set

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CH. 3-4
Marketing Management
20
Marketing
Undergraduate 1
07/20/2008

Additional Marketing Flashcards

 


 

Cards

Term
Marketing informaion system
Definition
consists of people, equipment, and procedures to gather, sort anlyze evaluate and distribute needed timely and accurate information to marketing decision makers
Term
Marketing intelligence system
Definition
a set of procedures and sources used by managers to obtain everyday information about developments in the marketing enviroment
Term
Marketing Research
Definition
the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company
Term
Focus Group
Definition
A gathering of six to ten people who are carefully selected based on certain demographic psychographic or their considertions and brought together to discuss at length various topics of interest, assisted by a professional research moderator.
Term
Potential Market
Definition
the set of cosumers who have a surfficient level of interest in a market offer, interest is not enough to define a market
Term
Available market
Definition
thus the set of consumers who have interest, income, and access to a particular offer
Term
Target Market
Definition
is the part of the qualified avaialable market that the company decides to pursue
Term
Penetrated Market
Definition
The set of consumers who are buying the company's product
Term
Market Demand
Definition
for a product is the total volume that would be bought by a defned customer group in a defined geographical area in a defined time period in a defined marketing enviroment under a defined markeing program
Term
Market Share
Definition
Organizations that sell in a nonexpansible market must accept the market's size and try to win a larger market share
Term
Market Forecast
Definition
Only one level of industy marketing expenditure will actually occure; the market demand at this level is the market forecast, this forecast shows expected market demand, not maximum market demand.
Term
Market potential
Definition
The limit approached by the market demand as industry marketing expenditures approach infinity for a given marketing enviroment
Term
Company demand
Definition
is the company's estimated share of market demand at alternative levels of company marketing effort in a given time period
Term
Company sales forecast
Definition
is the expected level of comapny sales based on a chosen marketing plan and an assumed marketing enviroment
Term
Total market potentail
Definition
is the maximum number of sales that might ba available to all of the firms in an industry during a given period, under a given level of industy marketing efforts and evironmental conditions
Term
The market-buildup method
Definition
calls for indentifying all of the potential buyers in an area and estimating their potential purchases
Term
Trend Vs Fad
Definition

Trend: a direction or sequence of event s that has some momentum and durabilit

 Fad: is unpredictable short lived and whiout social economic and political significance

Term
Subcultures
Definition
Groups with shared values emerging from their special life experiences or circumstances
Term
Consumerist Movement
Definition
an organized movement of citizens and government to strengthen the rights and powers of buyers in relation to sellers
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