Term
| Marketing informaion system |
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Definition
| consists of people, equipment, and procedures to gather, sort anlyze evaluate and distribute needed timely and accurate information to marketing decision makers |
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| Marketing intelligence system |
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Definition
| a set of procedures and sources used by managers to obtain everyday information about developments in the marketing enviroment |
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Definition
| the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company |
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Definition
| A gathering of six to ten people who are carefully selected based on certain demographic psychographic or their considertions and brought together to discuss at length various topics of interest, assisted by a professional research moderator. |
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Definition
| the set of cosumers who have a surfficient level of interest in a market offer, interest is not enough to define a market |
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Definition
| thus the set of consumers who have interest, income, and access to a particular offer |
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Definition
| is the part of the qualified avaialable market that the company decides to pursue |
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Definition
| The set of consumers who are buying the company's product |
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Definition
| for a product is the total volume that would be bought by a defned customer group in a defined geographical area in a defined time period in a defined marketing enviroment under a defined markeing program |
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Definition
| Organizations that sell in a nonexpansible market must accept the market's size and try to win a larger market share |
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Definition
Only one level of industy marketing expenditure will actually occure; the market demand at this level is the market forecast, this forecast shows expected market demand, not maximum market demand.
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Term
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Definition
| The limit approached by the market demand as industry marketing expenditures approach infinity for a given marketing enviroment |
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Definition
| is the company's estimated share of market demand at alternative levels of company marketing effort in a given time period |
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Definition
| is the expected level of comapny sales based on a chosen marketing plan and an assumed marketing enviroment |
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Definition
| is the maximum number of sales that might ba available to all of the firms in an industry during a given period, under a given level of industy marketing efforts and evironmental conditions |
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Term
| The market-buildup method |
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Definition
| calls for indentifying all of the potential buyers in an area and estimating their potential purchases |
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Term
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Definition
Trend: a direction or sequence of event s that has some momentum and durabilit Fad: is unpredictable short lived and whiout social economic and political significance |
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Definition
| Groups with shared values emerging from their special life experiences or circumstances |
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Definition
| an organized movement of citizens and government to strengthen the rights and powers of buyers in relation to sellers |
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