Term
|
Definition
| The feedback process that helps the marketing manager learn (1) how ongoing plans & implementation are working & (2) how to plan for the future. |
|
|
Term
|
Definition
| A detailed breakdown of a company's sales records. |
|
|
Term
|
Definition
| Analysis that looks for exceptions or variations from planned performance. |
|
|
Term
|
Definition
| A number that shows the relation of one value to another. |
|
|
Term
|
Definition
| Much good information is hidden in summary data. |
|
|
Term
|
Definition
| All costs are allocated to products, customers, or other categories. |
|
|
Term
| Contribution Margin Approach |
|
Definition
| A cost analysis approach in which all costs are not allocated in all situations. |
|
|
Term
|
Definition
| A systematic, critical, and unbiased review and appraisal of the basic objectives & policies of the marketing function & of the organization, methods, procedures, & people employed to implement the policies. |
|
|
