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Ch. 11-Distribution, Customer Service, & Logistics
N/A
15
Marketing
Undergraduate 3
11/01/2017

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Cards

Term
Logistics
Definition
The transporting, storing, & handling of goods in ways that match target customers' needs with a firm's marketing mix-both within individual firms & along a channel of distribution (i.e., another name for physical distribution).
Term
Physical Distribution (PD)
Definition
The transporting, storing & handling of goods in ways that match target customers' needs with a firm's marketing mix-both within individual firms & along a channel of distribution (i.e., another name for logistics).
Term
Customer Service Level
Definition
How rapidly & dependably a firm can deliver what customers want.
Term
Physical Distribution (PD) Concept
Definition
All transporting, storing, & product-handling activities of a business & a whole channel system should be coordinated as one system that seeks to minimize the cost of distribution for a given customer service level.
Term
Total Cost Approach
Definition
Evaluating each possible PD system & identifying all of the costs of each alternative.
Term
Supply Chain
Definition
The complete set of firms & facilities & logistics activities that are involved in procuring materials, transforming them into intermediate & finished products, & distributing them to customers.
Term
Electronic Data Interchange (EDI)
Definition
An approach that puts information in a standardized format easily shared between different computer systems.
Term
Transporting
Definition
The marketing function of moving goods.
Term
Containerization
Definition
Grouping individual items into an economical shipping quantity & sealing them in protective containers for transit to the final destination.
Term
Piggyback Service
Definition
Loading truck trailers or flatbed trailers carrying containers on railcars to provide both speed & flexibility.
Term
Storing
Definition
The marketing function of holding goods.
Term
Inventory
Definition
The amount of goods being stored.
Term
Private Warehouses
Definition
Storing facilities owned or leased by companies for their own use.
Term
Public Warehouses
Definition
Independent storing facilities.
Term
Distribution Center
Definition
A special kind of warehouse designed to speed the flow of goods & avoid unnecessary storing costs.
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