Term
|
Definition
| Making goods and services available in the right quantities & locations-when consumers want them. |
|
|
Term
|
Definition
| Any series of firms or individuals who participate in the flow of products from producer to final user or consumer. |
|
|
Term
|
Definition
| Direct communication between a seller and an individual consumer using a promotion method other than face-to-face personal selling. |
|
|
Term
|
Definition
| The difference between the quantity of products it is economical for a producer to make and the quantity final users or consumers normally want. |
|
|
Term
| Discrepancy of Assortment |
|
Definition
| The difference between the lines a typical producer makes and the assortment final consumers or users want. |
|
|
Term
|
Definition
| Adjusting the quantities or assortments of products handled at each level in a channel of distribution. |
|
|
Term
|
Definition
| Collecting products from many small products. |
|
|
Term
|
Definition
| Dividing larger quantities into smaller quantities as products get closer to the final market. |
|
|
Term
|
Definition
| Separating products into grades & qualities desired by different target markets. |
|
|
Term
|
Definition
| Putting together a variety of products to give a target market what it wants. |
|
|
Term
| Traditional Channel Systems |
|
Definition
| A channel in which the various channel members make little or no effort to cooperate with each other. |
|
|
Term
|
Definition
| A manager who helps direct the activities of a whole channel and tries to avoid, or solve, channel conflicts. |
|
|
Term
| Vertical Marketing Systems |
|
Definition
| Channel systems in which the whole channel focuses on the same target market at the end of the channel. |
|
|
Term
| Corporate Channel Systems |
|
Definition
| Corporate ownership all along the channel. |
|
|
Term
|
Definition
| Acquiring firms at different levels of channel activity. |
|
|
Term
| Administered Channel Systems |
|
Definition
| Various channel members informally agree to cooperate with one another. |
|
|
Term
| Contractual Channel Systems |
|
Definition
| Various channel members agree by contract to cooperate with each other. |
|
|
Term
|
Definition
| When a product is available widely enough to satisfy target customers' needs but not exceed them. |
|
|
Term
|
Definition
| Selling a product through all responsible and suitable wholesalers or retailers who will stock or sell the product. |
|
|
Term
|
Definition
| Selling only through those intermediaries who will give the product special attention. |
|
|
Term
|
Definition
| Selling only through one intermediary in a particular geographic area. |
|
|
Term
| Multichannel Distribution |
|
Definition
| When a producer uses several competing channels to reach the same target market-perhaps using several intermediaries in addition to selling directly. |
|
|
Term
|
Definition
| Channels used to retrieve products that customers no longer want. |
|
|
Term
|
Definition
| Selling some of what the firm produces to foreign markets. |
|
|
Term
|
Definition
| Selling the right to use some process, trademark, patent, or other right for a fee or royalty. |
|
|
Term
|
Definition
| The seller provides only management skills-others own the production and distribution facilities. |
|
|
Term
|
Definition
| In international marketing, a domestic firm entering into a partnership with a foreign firm. |
|
|
Term
|
Definition
| A parent firm has a division (or owns a separate subsidiary firm) in a foreign market. |
|
|
