Term
| marketing information systems (MIS) |
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Definition
| a process that first determines what information marketing managers need and then gathers, sorts, analyzes, stores, and distributes relevant and timely marketing information to system users |
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Definition
| a internal corporate communication network that uses internet technology to line company departments, employees, and databases |
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| marketing intelligence system |
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Definition
| a method by which marketers get information about everyday happenings in the market environment |
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Definition
| possible future situation that futurists use to asses the likely impact of alternative marketing strategies |
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Term
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Definition
| the process of collecting, analyzing, and interpreting data about customers, competitors, and the business environment in order to improve marketing effectiveness |
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Definition
| research by firms that collect data on a regular basis and sell the reports to multiple firms |
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Definition
| research conducted for a single firm to provide specific information its managers need |
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Definition
| approach to forecasting and trend identification that pools opinions from a group of knowledgeable people about a product or service |
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Term
| marketing decision support system (MDSS) |
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Definition
| the data, analysis software, and interactive software that allow managers to conduct analyses and find the information they need |
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Term
| marketing decision support system (MDSS) |
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Definition
| the data, analysis software, and interactive software that allow managers to conduct analyses and find the information they need |
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Term
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Definition
| sophisticated analysis techniques to take advantage of the massive amount of transaction information now available |
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Term
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Definition
| the practice of using data to track a users on-line travels in order to show an ad for a product to someone who has visited a related website |
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Term
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Definition
| a plan that specifies what information marketers will collect and what type of study they will do |
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Definition
| data that have been collected for some purpose other than the problem at hand |
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Definition
| data from research conducted to help make a specific decision |
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Definition
| a technique that marketers use to generate insights for the future, more rigorous studies |
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Term
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Definition
| one on one discussion between a consumer and a researcher |
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Term
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Definition
| a product oriented discussion among a small group of consumers led by a trained moderator |
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Definition
| a test that marketers use to explore peoples underlying feelings about a product |
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Definition
| a comprehensive examination of a particular firm or organization |
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Definition
| an approach to research based on observations of people in their own homes or communities |
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Definition
| a tool that probes more systematically into the problem and bases its conclusions on large number observations |
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Term
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Definition
| a type of descriptive technique that involves the systematic collection of quantitative information |
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Definition
| a technique that tracks the responses of the same sample of responders over time |
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Definition
| a technique that attempts to understand cause and effect relationships |
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Term
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Definition
| a technique that tests prespecified relationships among variables in a controlled environment |
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Definition
| the use of the telephone to sell directly to consumers and business customers |
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Definition
| a study in which researches recruit shoppers in malls or other public areas |
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Definition
| measuring traces of physical evidence that remain after some action has been taken |
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Definition
| text file inserted by a websites sponsor into a web users hard drive that allows the site to track the surfers moves |
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Definition
| the extent to which research actually measures what it was intended to measure |
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Definition
| the extent to which measurement techniques are free of errors |
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Definition
| the extent to which consumers in a study are similar to a larger group in which the organization has an interest |
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Definition
| the process of selecting respondents for a study |
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Term
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Definition
| a sample in which each member of a population has some known chance of being included |
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Definition
| a sample in which a personal judgement is used to select respondents |
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Term
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Definition
| a non probability sample composed of individuals who just happen to be available when and where the data are being collected |
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Term
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Definition
| the process of translating material to a foreign language and then back to the original language |
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Term
| marketing research ethics |
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Definition
| taking an ethical and above board approach to conducting marketing research that does no harm to the participant in the process of conduction the research |
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