Term
| Additional variables used to segment business buyers |
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Definition
| operating characteristics, purchasing approaches, situational factors, personal characteristics |
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Term
| world markets can be segmented by: |
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Definition
| geographic region, economic factors, political and legal factors (type of government), cultural factors (common languages, religons, values) |
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Term
| to be useful, market segments must be: |
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Definition
MEASURABLE
ACCESSIBLE
SUBSTANTIAL
DIFFERENTIABLE
ACTIONABLE |
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Term
| three types of market targeting |
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Definition
-undifferentiated marketing
- micromarketing
-differentiated or concentrated marketing |
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Term
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Definition
| tailoring to the individual |
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