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| Steps to Content Analysis: |
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| 1) Id your research question/hypothesis 2) Id your unit of analysis- what are you trying to make your claim about ? 3) Id your sampling unit- collect a sample of texts 4) Id your coding unit-then have 2 indept. Coders unitize the texts 5) Calculate unitizing reliability (must be at least .70) 6) Have two indept. Coders “code the text 7) Calculate inter-coder reliability (must be at leae .70) 8) Analyze Data |
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| public (ads), private (transcribed convos b/w intimates), scripted (press releases), spontaneous (initial interactions b/w strangers), linguistic/non-linguistic |
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| process of segmenting text into its “chunks” for coding purposes |
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| reoccurring ideas w/in larger units of the text |
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| Number counting, no interpretive analysis |
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| interpretation, underlying meaning |
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| Types of RQs that com. Researchers ask: |
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| 1) Levels and kinds of factual knowledge held by respondant 2) Trait/state orientations or dispositions 3) Cognitive beliefs/perceptions abt. Some phenomenon 4) Networks of com 5) Demographic features 6) Affective feelings/emotional response to some phen. 7) Reports on behaviors |
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| use of several ?s to measure a given variable. |
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| when a variable has a single facet and all the ?s asked will focus on this single facet. |
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| when a variable has several facets, or components |
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| constructed through simple accumulation of scores assigned to indiv. Attributes. |
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| assignment of scores to patterns of responses, recognizing that some items reflect a relatively weak degree of that variable while others reflect something stronger |
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| makes sure that items are getting at a concept, avoids errors |
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| 1) cheaper and quicker than interviews, some people find it too much trouble to mail back in |
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| 1) saves money and time., no need to drive some place for an interview, bad b/c people may hang up |
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| Standardized Interview Surveys |
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| : face to face encounter, fewer incomplete surveys, good for complicated surveys, Answers must be recorded accurately, probing for answers |
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| easy and quick, may not be representative |
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| easy to get at certain populations, but not necessarily generalizable to whole population |
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| avail, participants, risky, not generalizable |
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| Purposive/judgmental sampling: |
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| used in pilot study, small subset of population |
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| specialized populations, asking participants to seek out other similar |
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