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Ch 6,7,8,10
Review Definitions
69
English
Undergraduate 3
11/11/2008

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Cards

Term

Steps to Content Analysis:

Definition

1)      Id your research question/hypothesis

2)      Id your unit of analysis- what are you trying to make your claim about ?

3)      Id your sampling unit- collect a sample of texts

4)      Id your coding unit-then have 2 indept. Coders unitize the texts

5)      Calculate unitizing reliability (must be at least .70)

6)      Have two indept. Coders “code the text

7)      Calculate inter-coder reliability (must be at leae .70)

8)      Analyze Data

Term
Texts can be:
Definition

public (ads), private (transcribed convos b/w intimates), scripted (press releases), spontaneous (initial interactions b/w strangers), linguistic/non-linguistic

Term
Unitizing:
Definition
process of segmenting text into its “chunks” for coding purposes
Term
Physical units:
Definition
counting complete text
Term
Syntactical Units:
Definition
count word/sentence
Term
Referential:
Definition
events/person/issue
Term
Propositional:
Definition
several sentences
Term
Thematic:
Definition
reoccurring ideas w/in larger units of the text
Term
Manifest:
Definition

Number counting, no interpretive analysis

Term
Latent:
Definition
interpretation, underlying meaning
Term
Types of RQs that com. Researchers ask:
Definition

1)      Levels and kinds of factual knowledge held by respondant

2)      Trait/state orientations or dispositions

3)      Cognitive beliefs/perceptions abt. Some phenomenon

4)      Networks of com

5)      Demographic features

6)      Affective feelings/emotional response to some phen.

7)      Reports on behaviors

Term
Composite Measure:
Definition

use of several ?s to measure a given variable.

Term
Unidimensional:
Definition
when a variable has a single facet and all the ?s asked will focus on this single facet.
Term
Multidimensional:  
Definition

when a variable has several facets, or components

Term
Index:
Definition

constructed through simple accumulation of scores assigned to indiv. Attributes.

Term
Scale:
Definition
assignment of scores to patterns of responses, recognizing that some items reflect a relatively weak degree of that variable while others reflect something stronger
Term
Pretesting:
Definition
makes sure that items are getting at a concept, avoids errors
Term
Self-administered:
Definition

1)      cheaper and quicker than interviews, some people find it too much trouble to mail back in

Term
Telephone Surveys
Definition

1)      saves money and time., no need to drive some place for an interview, bad b/c people may hang up

Term
Standardized Interview Surveys
Definition
: face to face encounter, fewer incomplete surveys, good for complicated surveys, Answers must be recorded accurately, probing for answers
Term
Online Surveys
Definition
easy and quick, may not be representative
Term
Nonprobability Sampling
Definition

easy to get at certain populations, but not necessarily generalizable to whole population

Term
Convenience Sampling:
Definition
avail, participants, risky, not generalizable
Term
Purposive/judgmental sampling:
Definition
used in pilot study, small subset of population
Term
Snowball Sampling:
Definition
specialized populations, asking participants to seek out other similar
Term