Term
|
Definition
component of attitude
reflects what a person feels about the issue at hand- like or dislike something |
|
|
Term
|
Definition
persons eval of their feelings about behavioral tendencies towards something
3 COMPONENTS: cog, affective, and behavorial |
|
|
Term
|
Definition
| actions a person takes with regard to the issue at hand |
|
|
Term
|
Definition
| reflects what a person believes to be true |
|
|
Term
| compensatory decision rule |
|
Definition
| at work when the consumer is evaling alts and trade off one characteristics vs another, such that good comp for the bad ones |
|
|
Term
|
Definition
| the set of crit that consumers use consciously or subconsciously to quickly and efficiently select from among several alts |
|
|
Term
|
Definition
| percentage of consumers who buy a prod after viewing it |
|
|
Term
|
Definition
set of values, beliefs, understandings, and way of doing things shared by members of a society, 2 levels
visible and underlying |
|
|
Term
|
Definition
| mental shortcuts that help consumers narrow down choices , like price, brand, and prod presentation |
|
|
Term
|
Definition
| prod or serv features that are important to the buyer and on which competing brands or stores are perceived to differ |
|
|
Term
|
Definition
| needs that enable ppl to fulfill inner desires |
|
|
Term
|
Definition
| consist of salient or important things about a prod |
|
|
Term
|
Definition
| the set of alt brands or stores that the consumer states he or she would consider when making a purchase decision |
|
|
Term
|
Definition
| purchase decision process, custy gives a lot of time to determine alts, often occurs when the custy thinks the purchase entails a lot of risk |
|
|
Term
| external locus of control |
|
Definition
| consumers think that fate or other external factors control all outcomes |
|
|
Term
|
Definition
| when consumer seeks outside info outside of personal knowledge to help make buying decision |
|
|
Term
|
Definition
| initial cost of purchase, as well as cost of using item or serv |
|
|
Term
|
Definition
|
|
Term
|
Definition
| custy has little conscious effort in buying decision |
|
|
Term
|
Definition
|
|
Term
| internal locus of control |
|
Definition
| custy has some control over the outcome of their actions, in which case they generally engage in more search activities |
|
|
Term
|
Definition
| memory based, gathered thru past experiences |
|
|
Term
|
Definition
| custy interest in prod or serv |
|
|
Term
|
Definition
| change in a persons thought process or behavior that arises from experience and takes place thru out the consumer decision process |
|
|
Term
|
Definition
| part of psychographics, how a person lives their life to attain goals |
|
|
Term
|
Definition
| calls for a moderate amt of effort or time |
|
|
Term
|
Definition
| needs expressed thru interactions with others |
|
|
Term
|
Definition
| need or want that is strong enough to cause the person to seek satisfaction |
|
|
Term
|
Definition
| based on notion that custys see a prod as a collection of attributes or characteristics. |
|
|
Term
|
Definition
| beginning of consumer decision process, occurs when consumers recognize they have an unmet need, and want to go from their actual needy state to a different desired state |
|
|
Term
|
Definition
| when consumer chooses a prod or serv on the basis of a subset of characteristics, regardless of the values of its others attributes |
|
|
Term
|
Definition
| process where ppl select, org, and interpret info to form a meaningful pic of the world |
|
|
Term
|
Definition
| involves the dangers in a poorly performing prod or serv |
|
|
Term
|
Definition
| bio needs, food drink rest shelter |
|
|
Term
|
Definition
| fear of harm from a product not performing properly |
|
|
Term
| post purchase cog dissonance |
|
Definition
| inconsistency btw beliefs and behaviors that in turn evokes a motivation to reduce the dissonance, BUYERS REMORSE |
|
|
Term
|
Definition
| personal grat consumer feels about prod or serv |
|
|
Term
|
Definition
| the way ppl will feel if the prod or serv doesnt convey the right image |
|
|
Term
|
Definition
| one or more persons whom an indy uses as a basis for comparison regarding beliefs feelings and behavs |
|
|
Term
|
Definition
| brand and stores that consumers can think of readily |
|
|
Term
|
Definition
| protection and physical well being |
|
|
Term
|
Definition
|
|
Term
|
Definition
| when a person is completely satisfied with their life |
|
|
Term
|
Definition
| affect consumer buying decision |
|
|
Term
|
Definition
| what others might think about their purchase |
|
|
Term
|
Definition
| all possible choices for a prod category |
|
|
