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Definition
| marketing activity on a local community level |
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| the physical development of an area, including the major public systems, services, and facilities of a country or region needed to make a location function |
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Definition
| a non-physical service such as tennis lessons, personal training, and sports camps |
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Definition
| a way of analyzing a market by specific characteristics to create a target market |
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Definition
| the loss of the opportunity that is passed up in order to receive something in exchange |
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Definition
| a group of closely related products manufactured and/or sold by a company |
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Definition
| the total assortment of products that a company makes and/or sells |
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Term
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Definition
| a person who may play, officiate, watch, or listen to sports, or read, use, purchase, and/or collect items related to sports |
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Definition
| an agreement or contract for a sports organization to sell a parent company's (i.e., a national sports league) good or service within a given area |
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Definition
| the goods, services, ideas, or a combination of those things related to sports that provide satisfaction to a consumer |
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Term
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Definition
| physical goods that offer benefits to the consumer |
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