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| generational cohort of ppl born after wwII 1946-1964 |
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| entails easy to spot visible nuances that are aprticular to a country such as dress, symbols, ceremonies, language, colors, and food preferences, and more subtle aspects |
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| set of values, beliefs, understandings, and ways of doing things shared by members of society, exist on two levels, visible artifacts |
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| info about the characteristics of human pop and segments especially those used to identify consumer markets such as by age gender income edu |
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| foreign currency fluctuation |
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| changes in the value of a countrys currency of another country, can influence consumer spending |
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| ppl born btw 1977-1995, biggest cohort |
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| a group of ppl of the game generation-typically have similar purchase behaviors because they have shared experiences and are in the same stage of life |
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| involves a strategic effort by firms to supply custys with enviro friendly merch |
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| increase in the price of goods and servs |
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external, affect co's business
CULTURE, DEMO, SOCIAL, ISSUES, TECHNO, ECON, POLIT/REG ENVIRO |
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| consumers born btw 1977-2000 and the children of baby boomers |
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| comprises polit parties, gov orgs, leg and laws |
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| America's fastest growing gen cohort, ppl aged 55-64 |
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| macroenviro factors that has greatly contributed to the improvement of the value of both prods and servs in the past few decades |
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