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CH 4
measurements and data analysis
21
Psychology
Undergraduate 2
04/12/2011

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Term
def: construct + eg
Definition
hypothetical factor that cannot be observed directly but is inferred from certain behaviours and is assumed to follow from certain circumstances
-mental rotation task - determined construct (visual imagery) by measuring response time
Term
how to evaluate measures (2)
Definition
1. reliability (repeatable)
-inverse relationship with measurement error (observed score approximates true score)
2. validity (measures what its designed to)
-assumes reliability
Term
types of validity in testing measurement (5)
Definition
1. content 2. criterion 3. construct 4. convergent 5. discriminant
Term
def: content validity + eg
Definition
test items "make sense" in terms of construct (NOT face validity - seems valid to test takers)
-eg heart rate to measure performance anxiety
Term
def: criterion validity + eg
Definition
accurately forecasts future behavoir
-eg GRE should predict future success in grad students
Term
def: construct validity + eg
Definition
whether test adequately measures a construct (operational definition = important)
-eg IQ test measures intelligence
Term
def: convergent validity + eg
Definition
scores on a test are designed to measure one construct are correlated with s cores on another test theoretically related to the construct
-eg written langage scores + language comprehension scores
Term
def: discriminant validity + eg
Definition
scores on a test designed to measure one construct are UNrelated with scores on another test theoretically UNrelated to the construct
-eg spatial reasoning scores + problem solving scores
Term
def: nominal scale + eg
Definition
used for group classification, categorical data
-eg gender
Term
def: ordinal scale + eg
Definition
rankings, ordering is meaningful but metric is not
-eg 1st 2nd 3rd in a race
Term
def: interval scale + eg
Definition
equal interval rankings, arbitrary 0
-eg temperature
Term
def: ratio scale + eg
Definition
equal interval rankings with a true zero, each increase reflects the same change in the underlying measure
-eg height
Term
define: population/sample
Definition
1. all members of a defined group
2. subset of population
Term
define: descriptive/inferential statistics
Definition
1. summarize data
2. draw conclusions - applied to broader population
Term
descriptive stats: measures of central tendency (3)
Definition
1. mean: Xhat = sumX/N
2. mode: most frequent score
3. median: location = (n+1)/2. use if outliers!
Term
descriptive stats: measures of variability (4)
Definition
1. range: highest - lowest score
2. standard deviation - sq of E(xhat-x)^2/(n-1). estimate average deviation from mean
3. variance. sd^2. important for anova
4. IQR. range 25th-75th percentile - use if outliers
Term
H0 vs H1
Definition
1. no diference between puplations --> reject/fail to reject
2. researchers prediction
Term
alpha level
Definition
probability that research outcome is due to chance
Term
type I error
Definition
-reject null hypothesis when it is true
-likelihood = alpha
-think you have a real effect when you dont
Term
type II error
Definition
-fail to reject null hypothesis when it is right
-dont find significant effect in the sample when there is one in the population
-possibly due to unreliable/insensitive measures
Term
structure of analysis of significance
Definition
(systematic variance + error variance)/error variance
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