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Ch 3 The Sports Market
Mrs. Dare's Sports and Venue Marketing Course
6
Marketing
12th Grade
09/16/2012

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Cards

Term
Amateur athlete
Definition
a person who does not get paid to play a sport
Term
Extreme sports
Definition
sports that involve nontraditional, daring methods of athletic competition
Term
NCAA
Definition
(National Collegiate Athletic Association) a national organization that governs college athletics and oversees important decisions pertaining to athletics
Term
Professional athlete
Definition
an athlete who has the will and ability to earn an income from a particular sport
Term
Sports marketing
Definition
all the marketing activities designed to satisfy the wants and needs of sports consumers
Term
Title IX
Definition
a law that bans gender discrimination in schools that receive federal funds
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