Term
|
Definition
| process of acquiring information on events outside the organization to identify and interpret potential trends |
|
|
Term
|
Definition
| demographic characteristics of the population and its values, cultural values, women in the workplace |
|
|
Term
|
Definition
| description of a population according to characteristics such as age, gender, ethnicity, income, and occupation |
|
|
Term
|
Definition
| set of values, ideas and attitudes that are learned and shared among the members of a group |
|
|
Term
|
Definition
| generation of children born between 1946- 1964 |
|
|
Term
|
Definition
| members of the US population born between 1965- 1976 |
|
|
Term
|
Definition
| the 72 million Americans born between 1977 and 1994 |
|
|
Term
|
Definition
| marketing programs that reflect unique aspects of different races |
|
|
Term
|
Definition
| income, expenditures, and resources that affect the cost of running a business or household |
|
|
Term
|
Definition
| income, expenditures, and resources that affect the cost of running a business and household |
|
|
Term
|
Definition
| inventions from applied science of engineering research |
|
|
Term
|
Definition
| information- and communication-based electronic exchange environment occupied by digitized offerings |
|
|
Term
|
Definition
| alternative firms that could provide a product to satisfy a specific market’s needs |
|
|
Term
|
Definition
| every company has a similar product |
|
|
Term
|
Definition
| many sellers compete with their products on a substitutable basis |
|
|
Term
|
Definition
| a few companies control the MAJORITY of an industry |
|
|
Term
|
Definition
| when only one firm sells the product |
|
|
Term
|
Definition
| restrictions state and federal laws place on business |
|
|
Term
|
Definition
| started to increase the influence, rights, and power of consumers |
|
|
Term
|
Definition
| alternative to government control where an industry attempts to police itself |
|
|
Term
|
Definition
| society is an a period of dramatic technological change |
|
|
Term
|
Definition
| inventions from applied science or engineering research |
|
|
Term
|
Definition
| information- and communication-based electronic exchange environment occupied by digitized offerings. Uses electronic commerce. |
|
|
Term
|
Definition
| company can protect its competitive position in new and novel products under the patent law |
|
|
Term
|
Definition
| more than 30 amendments and separate laws relating to food, drugs, and cosmetics |
|
|
Term
|
Definition
| more than 30 amendments and separate laws relating to food, drugs, and cosmetics |
|
|
Term
|
Definition
| seller requires the purchaser of one product to also buy another item in the line. |
|
|
Term
|
Definition
| require a buyer to purchase competitors all or part of its product from one seller for a period of time. |
|
|
