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| PUBLISHED THE FIRST STUDY OF SOCIAL PSYCHOLOGY- THE EFFECT OF COMPETITION ON PERFORMANCE, FOUND THAT PEOPLE PERFORM BETTER ON FAMILIAR TASKS WHEN IN THE PRESENCE OF OTHERS THAN WHEN ALONE |
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| WILLIAM MCDOUGALL AND E.H. ROSS |
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| INDEPENDENTLY PUBLISHED FIRST TEXTBOOKS ON SOCIAL PSYCHOLOGY. |
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| HIS WORK SUGGESTED THAT SOCIAL APPROVAL INFLUENCES BEHAVIOR- THE COURSE OF A CONVERSATION CHANGES DRAMATICALLY BASED UPON THE FEEDBACK (APPROVAL) FROM OTHERS. |
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| VERPLANK, PAVLOV, THORNDIKE, HULL, AND SKINNER |
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| HELPED TO ESTABLISH REINFORCEMENT THEORY AS AN IMPORTANT PERSPECTIVE IN STUDYING SOCIAL BEHAVIOR. |
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| SOCIAL LEARNING THEORISTS |
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| MAIN FIGURE IN SOCIAL LEARNING THEORY- BEHAVIOR IS LEARNED THROUGH IMITATION |
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| ROLE THEORY (BINDLE 1979) |
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| FRITZ HEIDER'S BALANCE THEORY |
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| LEON FESTINGER'S COGNITIVE DISSONANCE THEORY |
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| FORCED-COMPLIANCE DISSONANCE |
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| POST-DECISIONAL DISSONANCE |
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| SPREADING OF ALTERNATIVES |
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| MINIMAL/INSUFFICIENT JUSTIFICATION EFFECT |
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| DARYL BEM'S SELF PERCEPTION THEORY |
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| PETTY AND CACIOPPO'S ELABORATION LIKELIHOOD MODEL OF PERSUASION |
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| ANALOGY OF INOCULATION - WILLIAM MCGUIRE |
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| LEON FESTINGER'S SOCIAL COMPARISON THEORY |
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| ARONSON AND LINDER - GAIN-LOSS PRINCIPLE |
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| ATTRACTIVENESS STEREOTYPE |
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| MERE EXPOSURE HYPOTHESIS - ROBERT ZAJONC |
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| JOHN DARLEY AND BIBB LATANE - BYSTANDER INTERVENTION |
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| DIVISION OF RESPONSIBILITY |
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| BATSON'S EMPATHY-ALTRUISM |
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| FRUSTRATION-AGGRESSION HYPOTHESIS |
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| BANDURA'S SOCIAL LEARNING THEORY |
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| SOLOMON ASCH'S CONFORMITY STUDY |
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| STANLEY MILGRAM'S EXPERIMENT |
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