Term
|
Definition
| All transactions in which the buyer intends to consumer the product through personal, family, or household use. |
|
|
Term
|
Definition
| An organizaton that purchases products for the purpose of reselling them to ultimate consumers. |
|
|
Term
| General-merchandise retailer |
|
Definition
| A retail establishment that offers a variety of product lines that are stocked in considerable depth. |
|
|
Term
|
Definition
| Large retail organization characterized by a wide product mix and organized into seperate departments to facilitate marketing efforts and internal management. (Macy's, sears, dillards) |
|
|
Term
|
Definition
| A self-service, general-merchandise store offering brand name and private brand products at low prices (walmart, target, kmart) |
|
|
Term
|
Definition
| small self-service store that is open long hours and carries a narrow assortment of products, usually convenience items. (7-eleven). |
|
|
Term
|
Definition
| large, self service store that carries a complete line of food products along with some nonfood products. (kroger, safeway) |
|
|
Term
|
Definition
| A giant retail outlet that carries food and nonfood products found in supermarkets, as well as most routinely purchased consumer products. (walmart supercenteres, super kmart) |
|
|
Term
|
Definition
| A store that combines supermarket and discount store shopping in one location. |
|
|
Term
|
Definition
| large-scale, members-only establishment that combines features of cash-and-carry wholesaling with discount retailing. (costco, sams club) |
|
|
Term
|
Definition
| Retail facility in a large, low-cost building with large on-premise inventories and minimal services. (IKEA). |
|
|
Term
|
Definition
| Warehouse showroom in which consumers use catalogs to place orders for products, which are then filled directly in the warehouse are and picked up by buyers in the showroom. (usually sell jewelry, luggage, toys...) |
|
|
Term
| Traditional specialty retailer |
|
Definition
| Store that carries a narrow product mix with deep product lines. |
|
|
Term
|
Definition
| Store that buys manufacturers' seconds, overruns, returns, and off-season merchandise for resale to consumers at deep discounts. (tJ maxx, marshalls, stein mart) |
|
|
Term
|
Definition
| Large specialty store that concentrates on a major product category and competes on the basis of low prices and enormouse prduct availability. (home depot, lowes) |
|
|
Term
|
Definition
| Use of the telephone, internet, and non personal media to introduce products to customers, who can then purchase them via mail, telephone, or internet |
|
|
Term
|
Definition
| Selling of products outside the confines of a retail facility |
|
|
Term
|
Definition
| typeof marketing in which an organization provides a catalog from which customers make selsections and place orders by mail, telephone, or the internet. |
|
|
Term
| Direct-response marketing |
|
Definition
| Type of marketing in which a retailer advertises a product and makes it available through mail or teephone orders. |
|
|
Term
|
Definition
| performance of marketing-related activities by telephone. |
|
|
Term
|
Definition
| Form of selling in which products are presented to television viewers, who can buy them by calling a toll-free number and paying with a credit card. |
|
|
Term
|
Definition
| retailing that makes products available to buyers through computer connections |
|
|
Term
|
Definition
| Marketing products to ultimate consumers through face-to-face sales presentations at home or in the workplace. |
|
|
Term
|
Definition
| use of machines to dispense products |
|
|
Term
|
Definition
| Arrangement in which a supplier (franchiser) grants a dealer (franchisee) the right to sell products in exchange for some type of consideration. |
|
|
Term
| Neighborhood shopping center |
|
Definition
| shopping center usually consisting of several small convenience and specialty stores. |
|
|
Term
| Community shopping center |
|
Definition
| A shopping center with one or two department stores, some specialty stores, and convenienve stores. |
|
|
Term
|
Definition
| type of shopping center with large department stores, the wide product mix, and the deep product lines of all shopping centers |
|
|
Term
| superregional shopping center |
|
Definition
| tpe of shopping center with the largest department stores, the widest product mix, and the deepest product lines of all shopping centers |
|
|
Term
|
Definition
| Type of shopping center that is typically open-air and features upscale specialty, dining and entertainment stores. |
|
|
Term
|
Definition
Type of shopping center that features off-price and small stores combined with category killers |
|
|
Term
|
Definition
| Type of shopping center that features discount and factory outlet stores carrying manufacturer brands. |
|
|
Term
|
Definition
| identifying an unserved or underserved market segment and serving it through a strategy that distinguishes the retailer from others in the minds of consumers in that segment. |
|
|
Term
|
Definition
| Physical elements in a stores design that appeal to consumers' emotions and encourage buying. |
|
|
Term
|
Definition
| Retail srategy of managing groups of similar, often substitutable products produced by different manufacturers. |
|
|
Term
|
Definition
| The addition of unrelated product lines to an existing product mix, particularyly fast-moving items that can be sold in volume |
|
|
Term
|
Definition
| Hypothesis holding that new retailers usually enter the market as low-status, low-margin, low price operators but eventually evolve into high-cost, hih price merchants. |
|
|
