Term
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Definition
| the development, design and packaging of products |
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Term
| distribution policy(p173) |
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Definition
| channels of distribution and intermediaries used to get the product to the consumer |
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Term
| communication policy(p173) |
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Definition
| method of promotion and communication used to reach the target market |
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Term
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Definition
| techniques and mechanisms used to determine the pricing of a product |
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Term
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Definition
| the promotion of goods or services in another country |
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Term
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Definition
| the promotion of goods or services in another country |
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Term
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Definition
| jobs and merkets that are not registered to pay taxes |
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Term
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Definition
| marketing and promotion using electronic devices and technology |
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Term
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Definition
| creating awareness of a product or brand to a target market |
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Term
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Definition
| the portion(percentage) of the market that the company sells to in relation to the total sales of all of the companies |
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Term
| market segmentation(p178) |
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Definition
| division of customers into different groups according to age, gender, income, education, ethnicity or another appropriate grouping |
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Term
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Definition
| the ability to receive the good or service and pay for it later |
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Term
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Definition
| an initial amount given before the good or service is taken. This secures the sale |
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Term
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Definition
| an initial amount given before the good or service is taken. This secures the sale |
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Term
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Definition
| an agreement to rent or have use of particular goods or services for a period of time without owning them |
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Term
| South African Bureau of Standards (SABS) |
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Definition
| agency that ensures standards are set and maintained in South Africa |
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Term
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Definition
| reflects the growth of the product and then the natural decline of the product. |
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Term
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Definition
| stage where the idea is generated and product developed, before entering market |
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Term
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Definition
| high costs,low competition,new to market |
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Term
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Definition
| costs decreased, product better known, profits increase |
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Term
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Definition
| well known, loyal customers, lots of competition |
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Term
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Definition
| market saturated and demand decreases, profits decrease |
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Term
| direct distribution(p187) |
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Definition
| exchange of products or services between the producer and the customer |
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Term
| indirect distribution(p187) |
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Definition
| a distribution channel with at least one intermediary between the producer and consumer |
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Term
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Definition
| middlemen that act as negotiators and mediators between the producer and the consumer e.g. retailers and wholesalers |
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Term
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Definition
| placing a signature or symbol to signify approval of a good or service |
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Term
| cost orientated pricing(p194) |
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Definition
| uses the costs of the production process to calculate the pricing |
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Term
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Definition
| percentage profit added to the production costs |
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Term
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Definition
| where a company will set a certain target to achieve |
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Term
| demand orientated pricing(p194) |
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Definition
| where consumers control the price of the good or service |
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Term
| competition orientated pricing(p194) |
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Definition
| when prices are set below the value of competitors' prices |
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Term
| promotional pricing(p194) |
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Definition
| when businesses offer sales or special offers to attract customers |
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Term
| return on investment(p197) |
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Definition
| the amount of money put in for the value received at the end |
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Term
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Definition
| website that allows people to search for products or companies and the website will list all of the results, e.g. Google. |
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Term
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Definition
| marketing carried out in other countries |
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Term
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Definition
| to protect unemployment and production in the country |
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Term
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Definition
| taxes placed on foreign items to encourage buying of local products |
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Term
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Definition
| written understanding to encourage trading between countries |
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Term
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Definition
| reduction in costs to encourage money coming into the country |
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Term
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Definition
| ban from trading with another country |
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Term
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Definition
| the limited amount of goods and services allowed to be imported in one year |
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