Term
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Definition
| Process in which a firm contributes a portion of the revenues they receive from selling certain products to such causes as helping people with incurable diseases or those hurt by inclement weather |
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| Center for Science in the Public Interest (CSPI) |
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Definition
| A widely recognized consumer advocacy group |
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Term
| Children's Advertising Review Unit (CARU) |
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Definition
| Division of the council of the better business bureau that issues guidelines regulating advertising to children |
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Term
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Definition
| Moral rules that apply to consumers, such as the choice to return a used item for a refund, shoplift, and engage in software piracy. |
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Term
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Definition
| A form of retraction or clarification a company must issue when it makes false or misleading claims in its advertising |
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Term
| Covert, Masked, or Stealth Marketing |
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Definition
| Marketing messages and promotional materials that appear to come from independent parties although, in fact, they are sent by marketers. |
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Term
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Definition
| Marketing claims that mislead consumers in terms of a product's traits, and prior experiences. |
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Term
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Definition
| Unethical marketing directed to groups that are especially vulnerable to undue influence by advertising, such as children and persons of lesser education |
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Term
| False or Misleading Advertising |
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Definition
| Marketing claims that distort a product's effectiveness or suggest comparisons showing a brand's superiority over other brands that have not been verified. |
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Term
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Definition
| Advertising that promotes use of healthy, reusable, and ecofriendly products |
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Term
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Definition
| Designing, packaging, pricing, advertising, and distributing products in such a way that negative consequences to consumers, employees, and society in general are avoided |
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Term
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Definition
| A marketing method that allows marketers to develop and deliver more customized messages to increasingly smaller market segments on an ongoing basis. |
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Term
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Definition
| A marketing technique in which a product is integrated into a TV show or film through its use by the characters, its integration as a plot point, or its association with a character, who may also be the product's spokesperson |
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Term
| Societal Marketing Concepts |
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Definition
| A revision of the traditional marketing concept that suggests that marketers adhere to principles of social responsibility in the marketing of their goods and services. |
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Term
| Truth-in-Advertising Laws |
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Definition
| Legislation that protects consumers from false advertising claims |
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