Shared Flashcard Set

Details

Ch 14, other.
other
4
Marketing
Undergraduate 3
11/11/2008

Additional Marketing Flashcards

 


 

Cards

Term
Importance of services
Definition

-U.S. words first service economy

-Accounts for over 1/2 of GDP and employs 80% of nonfarm workers

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Term
Tangibility Continuum
Definition
Services should be viewed in terms of the tangibility (goods and services) continuum, NOT just as services.
Term
Core and Supplementary services
Definition

Core service: basic service experience a customer expects to get from service.

 

Supplementary service: additional offerings that enhance value and differentiate the firm

Term
Pricing of services (price)
Definition

-Based on performance of specific tasks (car wash) or on time to complete service (babysitting)

-based on level of demand; high price at peak, lower when less demand.

-Price indicates quality when consumers have no other clues to indicate quality.

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