Term
|
Definition
| the characteristic that a service is not physical and cannot be perceived by the senses |
|
|
Term
|
Definition
| the quality of being produced and consumed at the same time |
|
|
Term
|
Definition
| the inability of unused service capacity to be stored for future use |
|
|
Term
|
Definition
|
|
Term
| client based relationships |
|
Definition
| interactions that result in satisfied customers who use a service repeatedly over time |
|
|
Term
|
Definition
| the level of interaction between provider and customer needed to deliver the service |
|
|
Term
|
Definition
| customers perceptions of how well a service meets or exceeds their ecpectations |
|
|
Term
|
Definition
| tangible attributes that can be judged before the purchase of a product |
|
|
Term
|
Definition
| attributes that can be assessed only during purchase and consumption of a service |
|
|
Term
|
Definition
| attributes that customers may be unable to evaluate even after purchasing and consuming a service |
|
|
Term
|
Definition
| marketing activities conducted to achieve some goal other than ordinary business goals such as profit, market share, or return on investment |
|
|
Term
|
Definition
| a collective of individuals who have an interest in or concern about an organization, product, or social cause |
|
|
Term
|
Definition
| direct consumers of a product of a nonprofit organization |
|
|
Term
|
Definition
| indirect consumers of a product of a nonprofit organization |
|
|
Term
|
Definition
| the value of the benefit given up by choosing one alternative over another |
|
|
