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Definition
| development of a product that is closely related to existing products in the line but is designed specifically to meet different customer needs |
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Definition
| changes in one or more characteristics of a product |
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Definition
| changes relating to a products dependability and duration |
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Definition
| changes affecting a products versatility, effectiveness, convenience, or safety |
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| changes relating tot he sensory appeal of the product |
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Term
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Definition
| a seven phase process for introducing products: idea generation, screening, concept testing, business analysis, product development, test marketing, and commercialization |
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Term
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Definition
| seeking product ideas to achieve organizational objetives |
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Definition
| selecting the ideas with the greatest potential for further review |
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Definition
| seeking a sample of potential buyers responses to a product idea |
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Definition
| evaluating the potential impact of a product idea on the firms sales, costs, and profits |
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| determining if producing a product is technically feasible and cost effective |
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Definition
| a limited introduction of a product in geographic areas chosen to represent the intended market |
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Definition
| refining and finalizing plans and budgets for full-scale manufacturing and marketing of a product |
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Definition
| creating and designing products so that customers perceive them as different from competing products |
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Definition
| the overall characteristics of a product that allow it to perform as expected in satisfying customer needs |
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Definition
| the amount of quality a product possesses |
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Definition
| the degree to which a product has the same level of quality over time |
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Term
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Definition
| how a product is conceived, planned, and produced |
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Definition
| the physical appearance of a product |
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Term
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Definition
| specific design characteristics that allow a product to perform certain tasks |
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Term
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Definition
| human or mechanical efforts or activities that add value to a product |
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Term
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Definition
| eliminating a product from the product mix when it no longer satisfies a sufficient number of customers |
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Definition
| the person within an organization who is responsible for a product, a product line, or several distinct products that make up a group |
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Definition
| the person responsible for a single brand |
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Definition
| the person responsible for managing the marketing activities that serve a particular group of customers |
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Term
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Definition
| a cross-functional group that creates entirely new products that may be aimed at new markets |
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