Term
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Definition
| process of selling merch or servs from one bus to another |
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Definition
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Term
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Definition
| custys sell to other custys |
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Term
| custy relationship management |
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Definition
| building loyalty around most valued custys |
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Term
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Definition
| to attract applicants to hiring firm |
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Term
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Definition
| person who orgs, ops, and assumes the risk of a new bus venture |
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Term
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Definition
| the trade of things of value btw the buyer and the seller so that each is better off as a result |
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Term
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Definition
| items that can physically be touched |
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Term
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Definition
| intellectual concepts -thoughts, opinions, and philos |
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Term
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Definition
| org function and a set of processes for creating, capturing, communicating, and delivering value to the customers and for managing customer relationships in ways that bene the org and its stakeholders |
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Term
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Definition
| 4 p's price, promo, place, prod |
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Term
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Definition
| written doc, analysis of current marketing situation (swot)? |
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Term
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Definition
| method of building relationships with custys based on philo that buyers and sellers should develop a long-term relationship |
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Term
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Definition
| deed, performance, or effort that cannot be physically possessed, intangible customer benes |
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Term
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Definition
| the group of firms that make and deliver a given set of goods and servs |
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Term
| transactional orientation |
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Definition
| regards the buyer-seller relationship as a series of individual trans, so anything that happened before or after the trans is of little importance |
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Term
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Definition
| reflects the relationship or benefits to cost or what the consumer gets for what he or she gives |
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Term
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Definition
| custys act as collaborators with a manuf or retailer to create the prod or serv |
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