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Ch 10: Entering Foreign Markets
Exam 2
25
Management
Undergraduate 4
06/05/2013

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Cards

Term
Institutional factors affecting foreign market entries
Definition
-regulatory risks
-trade and investment barriers
-differences in cultures, norms, and values
Term
Location-specific advantages
Definition
the benefits a firm reaps from the features specific to a place
Term
agglomeration
Definition
clustering of economic activities in certain locations
Term
Natural resource seeking
Definition
firms look for countries possessing nat resources and related transport and communication infrastructure
Term
market seeking
Definition
firms go after countries that have strong demand for their products and services
Term
efficiency seeking
Definition
firms look for countries with economies of scale and abundant low cost factors
Term
innovation seeking
Definition
firms target countries and regions with abundant innovative individuals, firms, and universities
Term
Cultural distance
Definition
difference between two cultures along some indentifiable dimensions
Term
institutional distance
Definition
the extent of similarity or dissimilarity between the regulatory, normative, and cognitive institutions of two countries
Term
Two schools of thought about cultural/institutional distances and foreign entry locations – the stage model and the strategic goals model
Definition
Stage model - enter culturally similar countries and gain more confidence to enter other countries

Strategic Goals model - more important to consider strategic goals (market efficiency) rather than culture
Term
First-mover advantages (five examples)
Definition
-proprietary, technological leadership
-preemption of scarce resources
-establishing entry barriers
-avoiding clash with dominant firms at home
-relationship with key stakeholders
Term
late-mover advantages (three examples)
Definition
-opportunity to free ride on first-mover investments
-resolution of technological and market uncertainty
-first movers difficulty to adapt to market changes
Term
Scale of entry
Definition
amount of resources committed to foreign market entry
Term
modes of entry
Definition
-large scale entries
-small scale entries
Term
non-equity mode and examples
Definition
tends to reflect relatively smaller commitments to overseas markets
Term
equity mode and examples
Definition
indicate relatively larger, harder to reverse commitment
Term
Direct export
Definition
sales of products made by firms in their home country to customers in other countries
Term
indirect export
Definition
way to reach overseas customers by exporting through domestic based export intermediaries
Term
Turnkey project
Definition
clients pay contractors to design and construct new facilities and train personnel
Term
build-operate-transfer (BOT) agreement
Definition
non-equity mode of entry used to build a longer term presence by building and then operating a facility for a period of time before transferring operations to a domestic agency or firm
Term
R&D contract
Definition
outsourcing agreements in R&D between firms
Term
co-marketing
Definition
efforts among a number of firms to jointly owned by two or more parent companies
Term
Joint venture (JV)
Definition
new corporate entity created and jointly owned by two or more parent companies
Term
wholly owned subsidiaries (WOS)
Definition
subsidiary located in a foreign country that is entirely owned by the parent multinational
Term
green-field operation
Definition
building factories and offices from scratch
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