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| a written document that defines the operational and financial objectives of a business over a particular time, and how the business plans to accomplish those objectives |
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| a document that includes an assessment of the marketing situation, marketing objectives, marketing strategy, and marketing initiatives |
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| is a consolidated plan of all individual marketing plans |
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| the dynamic interaction of affect and cognition, behavior, and the environment in which human beings conduct the exchange aspects of their lives |
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| involves the study of the mind |
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| the process to understand social phenomena and their influence on social behavior |
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| consumer decision making process |
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| the steps that consumers take to identify and evaluate choice options |
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| is the state of readiness, based on experience that influences a response to something |
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| is a sense of truth about something |
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| also referred to as subjective age, is the age that a person feels |
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| is an environmental stimulus that influences a particular action |
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| refers ti the shared values, beliefs, and preferences of a particular society |
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| is an internal stimulus that encourages action |
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| is knowledge that is acquired through experiences |
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| are similar life events experienced by groups of individuals varying chronological and cognitive ages |
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| is a way of life that individuals express through choosing how to spend their time and personal resources |
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| is the set of conditions that creates a drive toward a particular action to fulfill a need or want |
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| are standards or behaviors imparted to members of a particular group that define membership |
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| are those individuals who have the greatest influence on the attitudes and behaviors of a particular group |
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| is a cognitive impression of incoming stimuli that influences the individuals actions and behaviors |
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| involves a sense of consistency, internal causality, and personal distinctiveness |
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| consists of people who directly or indirectly influence how an individual feels about a particular topic |
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| is a reduction in drive resulting from positive response experience |
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| is a consumers reaction to his or her drive and cues |
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| are specific actions expected from someone in a group as a member or from a particular position held |
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| is the understanding by an individual that he or she is unique |
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| are characteristics that distinguish certain members of a society from others, based on a variety of factors, including wealth, vocation, education, power, place of residence, and ancestry |
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| is the relative position of one individual relative to others |
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| are groups of people, within a broader society, who share similar behaviors and values |
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| the processing of stimuli by a recipient who is not aware of the stimuli being received |
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| how someone comes to a conclusion about a situation. This is determined by what kind of a decision a consumer is facing |
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| occurs when a consumer is prepared to exert a certain amount of effort to make a purchase decision |
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| routine response problem solving |
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| occurs when a consumer has a well developed processed associated with fulfilling a need or want |
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| significant problem solving |
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| occurs when a consumer is prepared to commit considerable effort to make a purchase decision |
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