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Ch#1 Vocab Advertising
Vocab
19
Other
Undergraduate 1
06/27/2006

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Term
affiliation
Definition
connection; association
Term
utiliration
Definition
practical
Term
esoteric
Definition
confined to and understood by a small group only
Term
affinity
Definition
natural attraction and liking
Term
exisential
Definition
relating to or dealing with existence
Term
predilections
Definition
preferences
Term
angst
Definition
anxiety
Term
sensibility
Definition
awareness and sense of feeling
Term
coerce
Definition
to force to act or think in a certain way by use of pressure of intimidation; to compel
Term
asperational
Definition
desiring to acheive; having ambition to reach
Term
polyethnic
Definition
many ethnicities; multicultural
Term
faux pas
Definition
a social blunder
Term
preempt
Definition
to take place of; displace
Term
nostalgia
Definition
longing for things, persons, or situations of the past
Term
pugnacious
Definition
scornful or hostile; disapproving and critical
Term
homogenous
Definition
of the same or similar nature or kind
Term
commodify
Definition
to turn into or treat as a product that can be sold; make commercial
Term
duality
Definition
state of having two sides
Term
insidious
Definition
sinister; intended to entrap by stealth; having a harmful allure
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