Term
|
Definition
| the performance of business activities that direct the flow of goods and services from producers to consumers |
|
|
Term
|
Definition
| an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization |
|
|
Term
|
Definition
| the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanged that satisfy the individual and organizational objectives |
|
|
Term
|
Definition
| the activity, set of institutions and processes for creating, communicating, delivering & exchanging offerings that have value for customers, cabinets, partners, and society at large |
|
|
Term
|
Definition
| focus on personal selling, considered essential in international marketing of industrial goods |
|
|
Term
|
Definition
| depend on mass communications (advertising of consumer-oriented goods) to reach target audiences over long distribution channels |
|
|
Term
|
Definition
| the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy needs and desires |
|
|
Term
|
Definition
| prose by which sensations are selected, organized and interpreted; added meaning to raw sensations |
|
|
Term
|
Definition
| immediate response of our sensory receptors to basic stimuli |
|
|
Term
|
Definition
| describes a phenomenon by which sensory experience we receive from products and services have become more important... related to pleasure |
|
|
Term
|
Definition
| science that focuses on how physical environment is integrated into personal subjective world |
|
|
Term
|
Definition
| minimum amount of stimulation that can be detected on a given sensory channel |
|
|
Term
|
Definition
| ability of a sensory threshold to detect changes or differences between stimuli |
|
|
Term
| just noticeable difference |
|
Definition
| minimum difference between stimuli for a change to be noticed |
|
|
Term
|
Definition
| the stronger the initial stimulus, the greater the change must be to be noticed |
|
|
Term
|
Definition
| brain's capacity to process information is limited, choosing what is important |
|
|
Term
|
Definition
| consumers are more likely to be aware of stimuli that relate to their current need |
|
|
Term
|
Definition
| when people see what they want to see |
|
|
Term
|
Definition
| one part of the stimulus dominates while the other parts recede into the background |
|
|
Term
|
Definition
|
|
Term
|
Definition
| a relatively permanent change in behavior caused by experience |
|
|
Term
|
Definition
| process by which a neutral stimulus becomes capable of eliciting a response because it was repeatedly paired with a stimulus that naturally causes the repines |
|
|
Term
|
Definition
| the tendency of stimuli similar to the conditional stimulus to invoke similar conditional responses |
|
|
Term
| instrumental conditioning |
|
Definition
| good/bad behaviors result in positive/negative outcomes |
|
|
Term
| continuous reinforcement schedule |
|
Definition
| every time you do something you get a reward |
|
|
Term
|
Definition
| every time you do something x number of times you get a reward |
|
|
Term
| variable ratio reinforcement schedule |
|
Definition
| after you do something a random amount of times you get rewarded |
|
|
Term
| fixed-interval reinforcement schedule |
|
Definition
| after a certain, consistent amount of time you are rewarded |
|
|
Term
| variable-interval reinforcement schedule |
|
Definition
| for every random amount of time you are rewarded |
|
|
Term
|
Definition
|
|
Term
|
Definition
| two or more connected nodes |
|
|
Term
|
Definition
| two or more propositions- associative networks- contain mostly episodic and semantic general knowledge |
|
|
Term
|
Definition
| sequence of events the individual expects to occur- are organized networks of procedural knowledge |
|
|
Term
|
Definition
| environment and behaviors corners people's interpretations of relevant information in their environments- it is stored in memory as propositions, it is either episodic or semantic |
|
|
Term
|
Definition
| about how to do things- it is stored in memory as a special type of "if...then" proposition that links a concept or an events with an appropriate behavior |
|
|
Term
| state-dependant retrieval/mood congruence effect |
|
Definition
| we are better able to retrieve and access info if our internal state is the same as the time of recall as the time we learned the info |
|
|
Term
|
Definition
| we forget because we learn new responses to the same thing |
|
|
Term
|
Definition
| prior learning interferes with new learning |
|
|
Term
|
Definition
| the process that leads us to behave the way we do |
|
|
Term
|
Definition
| a belief that some condition is preferable to the opposite |
|
|
Term
|
Definition
| discrepancy between actual state and desired state |
|
|
Term
|
Definition
| distance between the actual state and desired state |
|
|
Term
|
Definition
| Need Activate-> tension-> drive-> goal attained |
|
|
Term
|
Definition
|
|
Term
|
Definition
| desirable outcomes, delay in gratification |
|
|
Term
|
Definition
| most goals can be reached by a number of routes |
|
|
Term
|
Definition
| food, water, oxygen, shelter |
|
|
Term
|
Definition
| acquired when we became part of a culture |
|
|
Term
|
Definition
| emphasize objective, tangible attributes |
|
|
Term
|
Definition
| subjective and experimental attributes |
|
|
Term
|
Definition
| two desirable alternative and consumer needs to make a choice- make one option more desirable |
|
|
Term
|
Definition
| when you desire something that you might need to avoid- offer an alternative to ease the conflict |
|
|
Term
|
Definition
| both options are bad- make one alternative less bad |
|
|
Term
|
Definition
| perceived relevance of an object based on ones needs, values, and interests |
|
|
