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Cable Broadcast Management
Characteristics of broadcasting, Introduction Strategies
8
Communication
Undergraduate 3
01/29/2011
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Term
Wireless
 Definition
reach a mass audience, wide spectrum of consumers to reach
Term
accessibility
 Definition
universal access of users
Term
continuity
 Definition
adapt to their audience
Term
realism
 Definition
sounds and sights
Term
introduction strategies
 Definition
compatibility, habit formation, freedom of choice, frugality, mass appeal
Term
habit formation
 Definition
how do we hold audience's attention
Term
frugality
 Definition
absolute maximum mileage that you can get at a low cost, spin offs and reruns
Term
characteristics of broadcasting
 Definition
wireless, accessibility, continuity, realism, social impaact
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