Term
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Definition
A verb that's been mad into a noun or noun phrase
(Implementation, Visualization, Perform an analysis)
-- Always strive to be simpler |
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Term
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Definition
Refers to words or phrases that have been used so much we get tired of them, or which are old-fashioned
implement= do or make
prioritize= put in order of importance
maximize= make the most of or get the most out of
conceptualize= imagine
deconstruct= analyze
issue= problem or situation
optimal= best |
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Term
| Old fashioned business terms |
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Definition
Avoid at all costs, no longer used by most professionals
In reference to your correspondence
In a timely manner
As per your request
As per your letter
In response to your question
Our loyal customers |
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Term
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Definition
A group of works that say the same thing twice
The great majority
The end result |
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Term
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Definition
| Some sentence structures have unnecessary words because somebody thought they'd sound more important that way |
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Term
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Definition
"There are"
"Due to the fact" |
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Term
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Definition
Focus on things a company can do rather than what it can't
- Be specific |
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Term
| Positive emphasis of word choice |
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Definition
Don't combine a negative idea with a positive abstraction
"Our sales were down last quarter, but we're optimistic about the future"
Avoid negative words when writing to subordinates or customers
Negative words are okay when writing to superiors unless they admit liability on the part of your company |
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Term
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Definition
| Spells out what the news can do for the reader |
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Term
| How to address employees or the public |
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Definition
Use "you"
"You will receive three more vacation days this year" |
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Term
| Difference between active and passive sentences |
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Definition
Active
Subject or subjects at the front of the sentence
Emphasize who did something
Passive
Move the subject or subjects to the end of the sentence
Emphasize what happened
Emphasize a thing or event |
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Term
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Definition
Full sentences are ok if you have specific info to get across
If it is a full sentence, it's ok to leave out the articles for an email |
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Term
| Words to avoid in subject lines |
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Definition
Words that sound like spam or are overused
Important!, Read Now!, Please Read!, Urgent!, Last Chance!, Running out of Time! |
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Term
| How to handle statements indicating age, race, or gender |
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Definition
| Avoid them, be more general in describing the person |
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Term
| In which different ways does Target view guests? |
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Definition
Website
TV
In-store experience
Sponsored Events
Social Media
Credit Card call center |
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Term
| What is the project question for the Target case? |
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Definition
| Given the Emergence of online retailing, what should Target do to perform better for guests than any of our numerous competitors? |
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Term
| What areas are we to identify for the Target case? |
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Definition
Who are Target's main competitors
Categories for Target to use in benchmarking performance against competitors
Where the competition is beating Target
Where Target is beating the competition |
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Term
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Definition
Internal: Strengths and Weaknesses
External Opportunities and Threats
Do 1 for Target's current situation and 1 based on implementation of the proposal |
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Term
| What are the 5 Suggested topics provided for the Target case? |
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Definition
Product
Marketing
Guests
Economy
Competition |
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Term
| How many stores does Target have? |
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Definition
| Over 1700 in 49 different states |
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Term
| What is Targets NYSE name? |
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Definition
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Term
| Where is Target based out of and what international country has a hq location? |
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Definition
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Term
| How does Target give back to the community? |
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Definition
Gives 5% of its income through community grants and programs ($3 million per week)
- Since 1946 |
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Term
| What is Target's brand promise? |
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Definition
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Term
| What areas does Target Merchandising focus to remain relevant to guests? |
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Definition
1. Differentiation - Unique and compelling merchandise only found at Target (exclusive brands, industry-leading signature brand, its exclusive owned-brand portfolio)
2. Value and low price promise is a balance of design, quality and affordability
3. Reliability - Having what guests want, when they want it, where they expect to find it
4. Frequency - Increasing guests' visits by creating convenient shopping experience |
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Term
| Who is the typical Target guest? |
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Definition
Young, well-educated, moderate-to-better income families who live active lives
- Median age is 41 (youngest of major discount retailers)
- Median income is $63,000
56% have college education
44% have children at home |
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Term
| When and where did Target begin? |
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Definition
| First store opened in 1962 in Roseville, Minnesota |
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Term
| How does target rank in retail merchandise sales? |
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Definition
2nd largest
Target.com is consistently ranked as one of the most visited retail websites |
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Term
| What are Target's current new strategies for growth? |
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Definition
City Target
Smaller stores in urban areas, expansion into Canada |
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Term
| Where do most of Target's donations go? |
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Definition
Supporting Education
- Take Charge of Education |
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