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BYU ISYS 201 Competitive Adv.
Test 1
18
Business
Undergraduate 1
02/25/2009

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Cards

Term
business process
Definition
a standardized set of activities that accomplish a specific task, such as processing a customer's order
Term
B2B
Definition
business-to-business. applies to businesses buying from and selling to eachother over the internet
Term
buyer power
Definition
high when buyers have many choices of whom to buy from and low when their choices are few.
Term
competitive advantage
Definition
a product or service that an organization's customers place a greater value on than similar offerings from a competitor
Term
entry barrier
Definition
product/service feature that customers expect from organizations and must be offered be an entering organization to compete and survive
Term
environmental scanning
Definition
acquisition and analysis of events and trends in the environment external to an organization
Term
first-mover advantage
Definition
an organization can significantly impact its market share by being first to market with a competitive advantage
Term
loyalty program
Definition
rewards customers based on the amount of business they do with a particular organization
Term
Five Forces model
Definition
helps determine the relative attractiveness of an industry.
Term
private exchange
Definition
b2b marketplace in which a single buyer posts its needs and then opens the bidding to any supplier who would care to bid
Term
reverse auction
Definition
increasingly lower bids from suppliers
Term
rivalry among existing competitors
Definition
high when competition is fierce in a market and low when competition is more complacent
Term
supplier power
Definition
high when buyers have few choices of whom to buy from
Term
supply chain
Definition
consists of all parties involved, directly or indirectly, in the procurement of a product or raw material
Term
switching cost
Definition
the costs that can make customers reluctant to switch to another product or service
Term
threat of new entrants
Definition
high when it is easy for new competitors to enter a market and low when there are significant entry barriers
Term
threat of substitute products or services
Definition
high when there are many alternatives to a product or service and low when there are few alternatives from which to choose
Term
value chain
Definition
views an organization as a series of processes, each of which adds value to the product or service for each customer
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