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| sales curve : building awareness, innovators |
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| sales curve: getting the rest of the market, early adapters |
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out of control brand extenstions. -dilute the market -turn customers off to core product |
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| a group of similar products that differ only in minor characteristics |
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| development of a plan for converting an idea into a product |
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| must provide employees with disabilities a reasonable accomadation |
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| Americans with disabilities act |
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| if a company has 20+ employees, they can't discriminate on a basis of age. |
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| Age discrimination in employment act |
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| organizations with 15+ employees can't discriminate on a basis of sex, race, color, religon, or national origin |
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| men and women doing equal jobs must be paid the same wage |
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-hourly wage/salary -stock options -benefits -commision -profit sharing |
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| types of interviews: stress |
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| tests how you function during a stressful situation. makes you think on your feet |
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| types of interviews: behavioral |
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give me an example of a time... draws on past experience. |
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| types of intervies: situational |
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focus on hypothetical what would you do if... |
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| how to externally recruit workers |
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employment agencies other companies corporate recruiter colleges job fairs appropriate advertising |
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| advantages of internal recruit |
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known commodity lower risk already know the person, values. |
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| qualifications required to do a specific job |
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| study jobs to determine their elements and requirements |
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| elements that make up a job |
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| how to temporarly increase workforce |
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| overtime, temp agency, outsource |
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| how to decrease workforce |
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early retirement buyout severence don't replace layoff-temp or perm fire |
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| data bank containing information on the skills and experience of all present employees |
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| list of key personnel and their possible replacements within the firm |
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| quality at the source vs quality at the finished product |
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| 3 elements of HR management |
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acquisition-getting the right people in the right place retention-maintaining development-training |
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| all the activities involved in acquiring, maintaining, and developing an organizations human resources |
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| human resources management |
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| also called batch, a lot of idle capacity, cross training available |
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| come in when needed,mostly for projects and one of a kind type products. (ex planes, homes, bridges) |
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| what to think about when considering plant layout |
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what will make our product more efficient? restrictions? eliminate as much crossing as possible? |
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| capital intensive technology |
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machines do work -higher cost -no worry about labor -automated assembly plant |
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| labor intensive technology |
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people do work -lower cost -housecleaning |
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| amount of products or services that an organization can produce in a given amount of time |
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| service business differ from manufacturing because... |
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they aren't standardized no way to inventory customer satisfaction is hard to gauge |
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