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| A Company which provides a product or service |
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| Where there is a demand for a good or service that is not currently being met by any businesses. |
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| Those that have a stake or interest in the performance of a business. |
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| people within the business that have a stake or interest in the performance of a business. |
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| Long term goals a business can work towards. |
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| The plan for a business as to where they want to go and how they will get there. |
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| Where a business is located. |
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| When the owners posessions are at risk because of the debts of their business. |
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| When the owners posessions are not at risk even if their business has debt. |
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| Businesses that can sell shares on the stock exchange. |
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| Big named businesses allowing entrepeneurs to sell products under their name. |
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| A business that makes decisions by a few people in the centre of the business. |
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| A business that spreads decision making. |
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| Charts showing the structure of a business. |
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| Businesses that have lots of layers within the business structure. |
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| Businesses that have few layers within the business structure. |
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| Secondary (Desk) Research |
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Research from what has already been produced.
First hand research |
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| Data that is in numerical form. |
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| A way to analyse a product portfolio. |
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| The life cycle a product goes through in terms of levels of demand. |
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| Adding a percentage of profit to a products selling price. |
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| Having a high price for a new product when people are willing to pay then decreasing the price later. |
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| A low price on a product to gain market share. |
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| Businesses owned by the government |
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| A business owned by one person. |
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| A business owned by 2-20 people. |
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| Data that is opinions and views |
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| Someone that starts up a business. |
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