Term
| What are many U.S. action sports properties choosing to do as domestic growth becomes stagnant? |
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Definition
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Term
| What does ESPN hope to accomplish by introducing a new website for the X Games and by posting videos and stories to it from affiliates in other countries? |
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Definition
| strengthen brand awareness and drive international traffic |
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Term
| What popular social media platform are many action sports properties finding as a viable new medium for their programming? |
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Definition
| Youtube to show original programming |
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Term
| Why were NBA-related product sales for trading cards and video games particularly hurt by the recent lockout? |
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Definition
| They are long-lead products that rely heavily on rookie talent, who weren’t promoted adequately in media |
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Term
| What would Andrew Luck have gained by declaring for the NFL draft last year? |
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Definition
| Top picks in last year’s draft received more than twice what this year’s top picks will, due to labor deal changes. |
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Term
| What is the NBA’s position on how their new revenue sharing system will affect the competitive balance of the league as a whole? |
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Definition
| Will make the league more competitive, allowing smaller market teams to better compete |
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Term
| What advantage does Time Warner Cable have that would be of particular interest to the Pac-12? |
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Definition
| TWC is the dominant carrier in Los Angeles Market |
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Term
| Time Warner Cable is currently engaged in a 3-week long carriage battle with: |
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Definition
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Term
| Why did PepsiCo decide to make Diet Mountain Dew the primary sponsor of the Dew Tour rather than its flagship brand Pepsi? |
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Definition
| They hope to further it as one of the fastest-growing soft drinks nationwide |
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Term
| ) Why did Red Bull abandon its attempts to break through in the energy-shot category? |
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Definition
| This category is already dominated by 5-hour Energy |
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Term
| What team led all minor league teams in attendance last year? |
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Definition
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Term
| According to the Fantasy Sports Trade Association, approximately how many people in the U.S. and Canada play fantasy sports? |
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Definition
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Term
| Which of the following telecasters owns rights to the ACC? |
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Definition
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Term
| Which two schools did the ACC add during the recent expansion? |
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Definition
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Term
| Due to the expansion of the ACC, the existing schools are anticipated to make the following amount of additional TV revenue per year: |
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Definition
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Term
| Which of the following basketball broadcasters resigned his position as CEO of iHoops? |
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Definition
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Term
| What is the intention of the new Arnie Palmer collection? |
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Definition
| Reinvigorate the brand by reaching younger and more diverse consumers |
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Term
| What is the ACC “composition clause” in its television contract? |
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Definition
| It states that new terms can be negotiated if ACC membership increases or decreases |
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Term
| Why are the chances high that the BCS will increase their TV revenue when their current ESPN contracts end this fall? |
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Definition
| Expected competition from Fox & NBC Universal |
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Term
| What ethnic group are the Timberwolves ramping up their marketing efforts in an attempt to reach? |
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Definition
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Term
| 5-Hour Energy is moving its sponsorship to the Sprint Cup from which series? |
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Definition
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Term
| The Dodgers’ bankruptcy fees include $3.91 million for December alone as the club litigated extensively against the following cable network |
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Definition
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Term
| By what percentage have sports talk radio stations grown since 2002? |
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Definition
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Term
| Why is it believed that more people are launching sports talk radio stations, as opposed to music stations? |
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Definition
| Music radio stations have been hurt by streaming online apps |
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Term
| What is the main component of Discover Card’s sponsorship activation of IndyCar? |
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Definition
| Developing and issuing a series of two IndyCar themed credit cards |
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Term
| NFL commissioner Roger Goodell’s current compensation is approximately: |
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Definition
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Term
| What were NBC’s reported financial losses from the 2010 Vancouver Olympics? |
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Definition
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Term
| What significant change from the 2010 Olympics did NBC introduce when selling digital advertising for the 2012 Olympics? |
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Definition
| Digital advertising will only be packaged with TV advertising and not sold as a stand-alone item |
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Term
| What is NBC paying in rights fees for the 2012 Olympics? |
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Definition
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Term
| What is a major reason the NFL decided to increase the NFL Network’s live game schedule from 8 to 13 games? |
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Definition
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Term
| What percentage of readership of the Sports Illustrated Swimsuit Edition is women? |
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Definition
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Term
| Which company is the presenting sponsor of NBC’s 3D broadcast of the 2012 Olympic Games? |
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Definition
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Term
| What is a major reason the NFL decided to increase the NFL Network’s live game schedule from 8 to 13 games? |
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Definition
| The added games will help convince Time Warner Cable and Cablevision to begin carrying the NFL Network channel. |
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Term
| With which two organizations did Verizon extend its wireless partnership? |
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Definition
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Term
| For Fox’s coverage of the Daytona 500, how much was the network able to increase the price of ads from 2011 prices, on average? |
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Definition
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Term
| Why does Fox hope to get a strong boost in viewership during the Daytona 500? |
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Definition
| danicka patrick is racing |
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Term
| What are the only teams ever owned by a major U.S. sports league? |
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Definition
| Phoenix Coyotes, New Orleans Hornets & Montreal Expos |
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Term
| Why is the tie between Enterprise and the college space a logical one? |
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Definition
| No U.S. company recruits more college graduates annually for employment |
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Term
| According to the NFL, what is the mission of the blackout policy? |
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Definition
| To promote broad attendance at the game |
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Term
| What distinction does the Sprint-NBA deal hold? |
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Definition
| The Sprint deal is the largest dollar amount of any NBA corporate partnership to date |
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Term
| According to SNL Kagan, how much do cable operators pay per subscriber per month for NBC Sports Network? |
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Definition
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Term
| How did the Philadelphia Wings of the National Lacrosse League take their social media outreach to a new level? |
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Definition
| put their twitter handles on the back of their jerseys |
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Term
| Which baseball player is Wasserman Media Group embroiled with in two separate arbitrations? |
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Definition
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Term
| In which sport is Oakley sunglasses taking a much larger interest? |
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Definition
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Term
| Which NBA team leads the league in average game attendance? |
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Definition
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Term
| In general, what is the biggest concern on using mobile devices to place concession orders during sporting events? |
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Definition
| Inadequate bandwidth to accommodate a large number of orders place simultaneously |
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Term
| How do the San Francisco 49ers expect to raise up to $500 million at their new stadium? |
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Definition
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Term
| Approximately how much, on average, does the BCS receive from ESPN on its current 4-year rights package (excluding the Rose Bowl)? |
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Definition
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Term
| What is the average annual value of the Rose Bowl’s contract with ESPN? |
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Definition
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Term
| What company announced that it was extending its season-long umbrella sponsorship with the PGA Tour through 2017? |
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Definition
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Term
| IMG College and Learfield Sports are vying for the multimedia rights of which university? |
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Definition
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Term
| Which MLS franchise is expanding its soccer stadium to meet MLS standards at a fraction of the cost of the league’s newest venues? |
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Definition
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Term
| What league hopes to establish itself as a minor league for the NFL? |
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Definition
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Term
| In 2004, which MLB stadium was among the first major sports facilities to offer in-venue wi-fi to fans to connect to the internet? |
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Definition
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Term
| Which NBA team has signed a 10-year deal with Mobilitie to upgrade their arena with mobile technology? |
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Definition
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Term
| Which two NBA teams experienced the highest percentage increase in local TV ratings this year? |
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Definition
| Minnesota Timberwolves & Oklahoma City Thunder |
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Term
| is wall street journal pro business or pro consumer? |
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Definition
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Term
to break even
rights fee+ production costs= |
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Definition
|
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Term
| whats the problem with twc giving access on your mobile phone |
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Definition
| It presents problems with leagues like the NFL who grants rights only in cable television...they haven’t granted streaming rights, so you need all rights and satellites and things like that. |
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Term
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Definition
| traditional, watching scheduled show, scheduled time in scheduled place |
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Term
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Definition
|
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Term
|
Definition
• 48 national networks
• 8 domestic networks |
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Term
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Definition
| Mission statement: to serve sports fans. Anytime. Anywhere. |
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Term
| what is ESPN/Magnus most important contract? |
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Definition
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Term
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Definition
|
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Term
|
Definition
| ESPN has 1 premiere league game per week right now but working on new rights |
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Term
| ESPN top 3 keys to success |
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Definition
1. brand name
2. profitability
3. value to advertisers and affiliates |
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Term
| huge percent of advertising revenue of ESPN is from |
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Definition
| top 100 corporate spenders |
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Term
| only ___% watched whole BCS championship game |
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Definition
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Term
| most watched cable program ever is |
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Definition
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Term
highest perceived value among network viewers
"our primary driver" |
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Definition
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Term
ESPN has __% share of all sports televion
___% share of all sports online
___ % of mobile sports |
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Definition
|
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Term
| dramatic appearance of cable television channels was CNN when |
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Definition
|
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Term
| over the air networks that are free, 90% have cable |
|
Definition
NETWORKS
ABC CBS FOX NBC CW |
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Term
| syndicated programming and news are ____ than sports and scripted shows |
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Definition
| cheaper... what affiliates produce uon networks usually |
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Term
| largest satellite providers are |
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Definition
|
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Term
| NBC's NFL deal makes ___million per year |
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Definition
|
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Term
| Robust fiber-optic system |
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Definition
| looks like its filmed there but its not. LHN has it |
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Term
| every show on LHN has APs. APs are |
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Definition
|
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Term
| the only teams that are top priority nationwide are |
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Definition
| cowboys, lakers and notre dame |
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Term
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Definition
| if deal is 150 million per year average, then it started at 100 and it’s a 20 year deal, by the end of the 20 year deal itll be 200 million |
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Term
| Mlb shares % of tv revenue, local fees, concessions all goes in to the pool that all the teams share in |
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Definition
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Term
| cable models have to factor in ___ while network models do not |
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Definition
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Term
| comcast has ___ million subscribers making it the ____ ___ ___ distributor in USA |
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Definition
| 24. largest cable satellite provider |
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Term
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Definition
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Term
claim they’ve got the right to suspend your performance and not pay you (during a strike or something)
is known as the __ __ clause |
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Definition
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Term
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Definition
tier 1= ABC ( same as BIG TEN)
tier 2= sold on cable tv
tier 3= LHN |
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Term
| hispanics account for more than |
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Definition
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Term
|
Definition
|
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Term
| comcasts earnings went up ___% but two units struggle... |
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Definition
26%..
NBC Broadcast network and Universal Pictures |
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