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Business Law Chapter 8
Intellectual Property
46
Law
Undergraduate 2
11/06/2009

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Term
What is Intellectual Property?
Definition
"This is any property resulting from intellectual, creative processes, including information in books, computer software, movies, music, etc."
Term
Why and how does the US Constitution protect intellectual property?
Definition
This protects your right to benefit or profit from your own ideas by passing laws to assure authors and inventors exclusive right to their works.
Term
What are trademarks?
Definition
"This is a distinctive mark, motto, device, or emblem that a manufacturer stamps, prints, or otherwise affixes to goods it produces."
Term
What is the benefit of a trademark to business and consumers?
Definition
"They provide for easy identification of a product and its origins, and indicates consistent quality of product from a specific producer."
Term
What levels of government protect trademarks?
Definition
Both the State and Federal government protect them.
Term
What is the Lanham Act?
Definition
This act protects manufacturers from losing business to rival companies that use confusingly similar trademarks.
Term
What is the Federal Trademark Dilution Act?
Definition
This act extends the protections available to trademark owners by creating a federal cause of action for trademark dilution.
Term
What is meant by Trademark dilution?
Definition
This is proved by showing that an infringing user's mark reduces the value of the famous mark or lessens its capacity to identify goods and services.
Term
How does one register a trademark?
Definition
"One must file an application with the US Patent and Trademark Office in Washington, DC."
Term
What must be true for a mark to be registered?
Definition
For this to happen a mark (1)must currently be in commerce or (2)will be put into commerce within six months
Term
How often may a Trademark be renewed?
Definition
"Between the 5th and 6th year, and every 10 years thereafter"
Term
What is meant by a strong mark?
Definition
"Fanciful, arbitrary, or suggestive trademarks taken from outside the context of the particular product (ex. - Xerox, Kodak, iPod)"
Term
What is meant by Secondary meaning?
Definition
"Descriptive terms, geographic terms, and personal names which are not inherently distinctive and do not receive protection until they acquire this."
Term
What types of terms cannot be registered as Trademarks?
Definition
"Generic terms for a class of product, like 'bicycle' or 'computer'."
Term
What is a service mark?
Definition
This is similar to a trademark but is used to distinguish the services of one person or company from those of another.
Term
What is a certification mark?
Definition
"This is used by one or more persons other than the mark's owner to certify the region, materials, mode of manufacture, quality, or accuracy of the owner's goods or services."
Term
What is a collective mark?
Definition
"This is a certification mark used by members of a cooperative, association, or other organization"
Term
What is a tradename?
Definition
"This is used to indicate part or all of a business's name, whether the business is a sole proprietorship, a partnership, or a corporation"
Term
When can a tradename be protected as a trademark?
Definition
"When it is also used as a trademark or a service mark, this qualifies for regitration and protection."
Term
What is Trade dress?
Definition
This is the image and overall appearance of a product.
Term
What is a cybermark?
Definition
This is a trademark used in cyberspace.
Term
The Anticybersquatting Consumer Protection Act does what?
Definition
"This act makes it illegal for a person to ""register, traffic in, or use"" a domain name (1) identical or confusingly similar to another's trademark and if (2) there is a ""bad faith"" intent to profit from ownership of the domain"
Term
What is a metatag?
Definition
This is a keyword in the code of a web page that is used to index web sites in internet search engines.
Term
When doe metatags violate trademark laws?
Definition
"These violate trademark laws when they use trademarks without permission, especially when used to draw web traffic to a site other than the trademark owner/s"
Term
What is a license?
Definition
"This is an agreement permitting the use of a trademark, copyright, patent, or trade secret for certain purposes."
Term
What protection does a patent give?
Definition
"This is a grant from the government giving an inventor the exclusive right to make, use, and sell an invention."
Term
How long does a patent last?
Definition
This lasts for a period of 20 years from the date of filing the application
Term
What must an invention be to be patentable?
Definition
"In order to qualify for this protection, an invention, discovery, process, or design must be genuine, novel, useful, and not obvious in the light of current technology"
Term
Who is granted a patent?
Definition
"The US grants these to the first person to invent a product or process, even if someone else files for it first."
Term
Why can't software be patented?
Definition
"This cannot be patented because it does not meet the ""novel"" and ""not obvious"" requirement"
Term
What is patent infringement?
Definition
"This occurs when a firm makes, uses, or sells another's patented design, product, or process without the patent owner's permission"
Term
Give an example of a business process patent.
Definition
"Amazon's ""One-click"" ordering system, and Walker Digital's ""Dutch auction"" system which led to the creation of Priceline.com are two examples of this type of patent."
Term
What is a copyright?
Definition
This is an intangible property right granted by federal statute to the author or originator of certain literary or artistic productions.
Term
What specific rights are protected by copyright law?
Definition
"This law prohibits reproduction, adapting, display, public distribution, or public performance of a protected work."
Term
What can be copyrighted?
Definition
"This protection is extended to works which are original, and ""fixed in a durable medium"" from which it can be perceived, reproduced, or communicated. Registration is not required, protection is automatic."
Term
What cannot be copyrighted?
Definition
"Ideas are not protected, but the particular way in which that idea is expressed may be protected by this."
Term
What acts constitute copyright infringement?
Definition
"This occurs whenever the form or expression of an idea is copied. If a substantial part of the original is reproduced, it is considered a violation."
Term
What kinds of penalties can be levied against copyright infringers?
Definition
"Penalties for this include Actual Damages, Statutory Damages up to $150k, and Criminal proceedings which may result in fines and/or imprisonment"
Term
What is the fair use exception to copyright law?
Definition
"This exception allows a person or organization to reproduct copyrighted material without paying royalties for purposes such as criticism, comment, news reporting, teaching, scholarship, or research."
Term
What does the Computer Software Copyright Act of 1980 protect?
Definition
"Under this act, the code and organization of logic in a program is protected, but the look and feel visual aspects of a program usually are not."
Term
What is the No Electornic Theft Act?
Definition
"This act extends criminal liability for the piracy of copyrighted materials to persons who exchange unauthorized copies of copyrighted works, even though they realize no profit from the exchange"
Term
When has disclosure of a Trade Secret violated the law?
Definition
When (1) The secret is disclosed or discovered by improper means or (2) the disclosure or use constitutes a breach of duty owed to the other party
Term
What does the Economic Espionage Act provide?
Definition
This act made the theft of trade secrets a federal crime
Term
What does the Berne Convention of 1886 provide?
Definition
Every country which has signed this convention must recognize the author's copyright on their book published in any of the other countries who have signed it
Term
What does the Madrid Protocol of 2003 provide?
Definition
"This protocol allows a US company wishing to register its trademark abroad to do so, in up to 61 countries, with a single application"
Term
What does the TRIPS Agreement provide?
Definition
"This agreement established standards for the international protection of intellectual property rights, including patents, trademarks, copyrights for movies, computer games, books, and music."
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