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Business Buying Behavior
Lecture 5
21
Marketing
Undergraduate 3
05/13/2010

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Cards

Term
Business Market
Definition
individuals and organizations that buy goods and services to make other goods and services, resell, and conduct the organization's operations
Term
Cooperative Buying
Definition
strength in numbers
Term
The ONLY way to do business with the government
Definition

- RFQ/RFP

*Request for Quotation

*Request for Proposal

Term
Production of goods in the US
Definition
- there are more services being produced in the US than physical goods
Term
The Characteristics of Transactions with Business Customers
Definition

- orders are much larger and more costly/expensive

- purchases are made more frequently

- terms of sales contracts are longer

- a committee may be involved in the purchase decision

- a buyer and seller purchase from each other(reciprocity)

Term
3 Types of Business Purchases
Definition

- New-Task Purchase

- Straight Rebuy Purchase

- Modified Rebuy Purchase

Term
Derived Demand
Definition
demand for business products stems from demand for consumer products
Term
Inelastic Demand
Definition
- business customers often buy the same quantity whether the price goes up or down
Term
The Business Buying Decision Process- which one is most important
Definition
Interpersonal
Term
Buying Center
Definition
the people within an organization who make business purchase decisions
Term
users
Definition
actually use the product
Term
influencers
Definition

help develop the dispense of advice or share expertise

* business key influencers are consultants

 

Term
buyers
Definition
- select suppliers and executes terms of the purchase
Term
deciders
Definition
actually choose the products
Term
gatekeepers
Definition

- control the flow of information to others in the buying center

* a purchasing agent in a large firm

Term
installations
Definition
purchases infrequently
Term
accessory equipment
Definition
- used in business operations
Term
raw materials
Definition
- basic natural materials that become part of a physical product
Term
component parts
Definition
- items that become part of the physical product
Term
business services
Definition
- the intangible products that many organizations use in their operations
Term

MRO Supplies

- Maintenance, Repair, and Operating Supplies

Definition
- supplies that facilitate production and do not become part of the finished product
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