Term
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Definition
| members are not required to join the union |
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Term
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Definition
| members must join the union to work for the company |
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Term
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Definition
| members must join the union to work for the company |
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Term
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Definition
| workers are not required to be part of union when hired but must agree to join within a certain period of time |
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Term
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Definition
| agreement to bring in a third party during a labor dispute |
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Term
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Definition
| requires employees to agree to not to join a union |
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Term
| what tools do unions use to inforce a contract? |
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Definition
| strikes. boycotts, strike outs |
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Term
| management tactics during strikes |
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Definition
| lockouts, scab worker, injunctions |
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Term
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Definition
| marking directed towards groups and organizations |
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Term
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Definition
| dividing the total market into into groups whose members has similar characteristics. |
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Term
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Definition
| dividing the market by market, age and educaion level |
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Term
| psychographic segmentation |
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Definition
| dividing the market using the groups values, attitudes, and intrests |
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Term
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Definition
| product whose production, use and disposal, don't damage the environment |
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Term
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Definition
| product price place and promotion. ingrediants for in a marketing program. |
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Term
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Definition
| three part business philosophy: customer orientation, a service orientation, profit orientation |
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Term
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Definition
| is the techniques used to get people to buy their products. |
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Term
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Definition
| goal of keeping individual customers over time by offering them products that meet their requirements |
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Term
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Definition
| awarenes, loyalty, perceived quality, images, and emotions |
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Term
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Definition
| to determine profitability at various levels of sales |
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Term
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Definition
| strategy in which a product is priced low to attract many customers and dicourage compatition |
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Term
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Definition
| priced high to make the most profit while there is little compitition |
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Term
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Definition
| items phyisically similar |
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Term
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Definition
| combination of a product lines offered by manufactuerers |
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Term
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Definition
| legal protectiosn for the name and the pictorial design |
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Term
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Definition
| legal protectiosn for the name and the pictorial design |
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Term
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Definition
| wholesalers that send products to retailer directly from the producer to the buyer |
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Term
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Definition
| use orf multiple modes of transpertation to complete a single long distance movement of freight |
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Term
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Definition
| organizations that assist in moving goods and services from producers to industrial and consumer users |
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Term
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Definition
| vaule that organizations add to goods or services when the products are made more usefull to consumers than they were before |
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Term
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Definition
| managing the movement of raw materials, parts, work in progress, finished good etc. |
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Term
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Definition
| selling goods and services to ultimate customers over the internet |
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Term
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Definition
| paid communication through various media by organization and individuals who are in some way identified in the advertizing message |
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Term
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Definition
| combination of promotional tools an organization uses |
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Term
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Definition
| evaluates public attitudes, changes policies and procedures in response to public request |
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Term
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Definition
| heavy advertising and sales promotion efforts are directed toward consumers sa that they'llrequests the products from retailers |
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Term
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Definition
| producer used advertising. personal selling, ales promotion, and all other promotional tools to convince wholesalers to stock and sell merchandise |
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