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Definition
| Set of questions designed to generate the data necessary to accomplish the objectives of the research project; also called an interview schedule or survey instrument |
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| Process of grouping and assigning numeric codes to the various responses to a question. |
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| Outline of the decision-making information sought through the questionnaire. |
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| Questions to which the respondent replies in her or his own words. |
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| Questions that require the respondent to choose from a list of answers |
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| Closed-ended questions that ask the respondent to choose between two answers. |
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| multiple-choice questions |
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| Close-ended questions that ask the respondent to choose among several answers. AKA multichotomous questions |
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| scaled-response questions |
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| Closed-ended questions in which the response choices are designed to capture the intensity of the respondents's feelings. |
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Definition
| Achieved by avoiding ambiguous terminology, using reasonable, vernacular language adjusted to the target group, and asking only one question at a time. |
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| Leading questions that give away the research goal or sponsor identity. |
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| respondent's question-answering ability |
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Definition
| Factors affecting this ability include lack of required information, forgetfulness, or incomplete recall ability. |
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| respondent's willingness to answer |
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| Embarrassing, sensitive, or threatening questions or questions divergent from the respondent's self-image may cause them to refuse to answer. |
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| Questions used to identify appropriate respondents. |
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| Short encouraging statements to rebuild respondent interest. |
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| Pertain directly to the stated survey objectives or are screeners, interest generators, or required transitions. |
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| Managerial review and approval after questionnaire drafting to prevent false starts and expensive late redrafts. |
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Definition
| Trial run of a questionnaire. |
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Term
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Definition
| Written directions on the field service firm on how to conduct the survey. |
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| field management companies |
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Definition
| Firms that provide such support services as questionnaire formatting, screener writing, and coordination of data collection. |
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Term
| questionnaire costs and profitability |
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Definition
| Factors affecting costs and profits include overestimating, overbidding, incidence rate, roadblocks to completed interviews, and premature interview terminations |
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