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| Enduring organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspect of a person's environment. |
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| Procedures for assigning numbers (or other symbols) to properties of an object in order to impart some numerical characteristics to the properties in question. |
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| Scales designed to measure only one attribute of a concept, respondent, or object. |
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| Scales designed to measure several dimensions of a concept, respondent, or object. |
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| Measurement scales that include a graphic continuum, anchored by two extremes. |
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| Measurement scales in which the respondent selects an answer from a limited number of ordered categories. |
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| Measurement scales in which judgement is made without reference to another object, concept, or person. |
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| Measurement scales in which the respondent compares two or more items and ranks them. |
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| Measurement scales in which one object, concept, or person is compared with another on a scale |
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| Measurement scales that ask the respondent to pick one of two objects in a set, based on some stated criteria |
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| Measurement scales taht ask the respondent to divide a given number of points, typically 100, among two or more attributes, based on their importance to him or her. |
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| semantic differential scales |
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Definition
| Measurement scales that examine the strengths and weaknesses of a concept by having the respondent rank it between dichotomous pairs of words or phrases that could be used to describe it; the means of the responses are then plotted as a profile or image. |
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| Measurement scales that require the respondent to rate, on a scale ranging from +5 to -5, how closely and in what direction a descriptor adjective fits a given concept. |
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| Measurement scales in which the respondent specifies a level of agreement or disagreement with statements expressing either a favorable or an unfavorable attitude toward the concept under study. |
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| Scales used to measure a respondent's intention to buy or not to buy a product. |
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| Measurement scales that have the same number of positive and negative categories. |
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| Measurement scales that are weighted toward one end or the other of the scale |
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| Those consumer attitudes most closely related to preferences or to actual purchase decisions. |
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