Term
|
Definition
| Extent to which a brand name comes to mind when a consumer considers a particular product category |
|
|
Term
|
Definition
| Competitive marketing that appeals to consumer perceptions of benefits of products offered by particular companies |
|
|
Term
|
Definition
| Pattern of regular consumer purchasing based on satisfaction with a product's performance |
|
|
Term
|
Definition
| Process of using symbols to communicate the qualities of a product made by a particular producer |
|
|
Term
|
Definition
| Expensive, long-lasting, infrequently purchased industrial good, such as a building, or industrial service, such as building maintenance |
|
|
Term
|
Definition
| Study of the decision process by which people buy and consume products |
|
|
Term
|
Definition
| Physical products purchased by consumers for personal use |
|
|
Term
| Convenience Good / Convenience Service |
|
Definition
| Inexpensive good or service purchased and consumed rapidly and regularly |
|
|
Term
|
Definition
| Characteristics of populations that may be considered in developing a segmentation strategy |
|
|
Term
|
Definition
| Getting products from producers to consumers |
|
|
Term
|
Definition
| Network of interdependent companies through which a product passes from producer to end user |
|
|
Term
|
Definition
| Reasons for purchasing a product that are based on nonobjective factors |
|
|
Term
|
Definition
| Industrial product purchased and consumed rapidly and regularly for daily operations |
|
|
Term
|
Definition
| Geographic units that may be considered in developing a segmentation strategy |
|
|
Term
|
Definition
| Physical products purchased by companies to produce other products |
|
|
Term
|
Definition
| Organizational market consisting of firms that buy goods that are either converted into products or used during production |
|
|
Term
| International Competition |
|
Definition
| Competitive marketing of domestic products against foreign products |
|
|
Term
|
Definition
| Brand-name product for whose name the seller has purchased the right from an organization or individual |
|
|
Term
|
Definition
| Process of dividing a market into categories of consumer types |
|
|
Term
|
Definition
| Manager who plans and implements the marketing activities that result in the transfer of products from producer to consumer |
|
|
Term
|
Definition
| Combination of product, pricing, promotion, and distribution strategies used to market products |
|
|
Term
|
Definition
| Detailed strategy for focusing marketing efforts on consumers' needs and wants |
|
|
Term
|
Definition
| Brand-name product produced by, widely distributed by, and carrying the name of a manufacturer |
|
|
Term
|
Definition
| Physical container in which a product is sold, advertised, or protected |
|
|
Term
| Private Brand (Private Label) |
|
Definition
| Brand name product that a wholesaler or retailer has commissioned from a manufacturer |
|
|
Term
|
Definition
| Good, service, or idea that is marketed to fill consumers' needs and wants |
|
|
Term
|
Definition
| Creation of a product feature or product image that differs enough from existing products to attract customers |
|
|
Term
|
Definition
| Tangible and intangible qualities that a company builds into its products |
|
|
Term
|
Definition
|
|
Term
|
Definition
| Series of stages in a product's commercial life |
|
|
Term
|
Definition
| Group of products that are closely related because they function in a similar manner or are sold to the same customer group who will use them in similar ways |
|
|
Term
|
Definition
| Group of products that a firm makes available for sale |
|
|
Term
|
Definition
| A promotional tactic for brand exposure in which characters in television, film, music, magazines, or video games use real product with its brand visible to viewers |
|
|
Term
|
Definition
| Consumer characteristics, such as lifestyles, opinions, interests, and attitudes that may be considered in developing a segmentation strategy |
|
|
Term
|
Definition
| Reasons for purchasing a product that are based on logical evaluation of product attributes |
|
|
Term
|
Definition
| Marketing strategy that emphasizes lasting relationships with customers and suppliers |
|
|
Term
|
Definition
| Organizational market consisting of intermediaries that buy and resell finished goods |
|
|
Term
|
Definition
| Products having nonphysical features, such as information, expertise, or an activity that can be purchased |
|
|
Term
| Shopping Good / Shopping Service |
|
Definition
| Moderately expensive, infrequently purchased good or service |
|
|
Term
| Specialty Good / Specialty Service |
|
Definition
| Expensive, rarely purchased good or service |
|
|
Term
|
Definition
| Strategy of introducing new products to respond quickly to customer or market changes |
|
|
Term
|
Definition
| Product that is dissimilar from those of competitors but that can fulfill the same need |
|
|
Term
|
Definition
| Group of people that have similar wants and needs and can be expected to show interest in the same products |
|
|
Term
|
Definition
| Ability of a product to satisfy a human want or need |
|
|
Term
|
Definition
| Relative comparison of a product's benefits versus its cost |
|
|
Term
|
Definition
| Product marketed as a bundle of value-adding attributes, including reasonable cost |
|
|
Term
|
Definition
| Type of buzz marketing that relies on the Internet to spread information like a "virus" from person to person about products and ideas |
|
|
