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BUS 466 - Chapter 15
Managing Your Time and Territory
30
Marketing
Undergraduate 4
12/05/2012

Additional Marketing Flashcards

 


 

Cards

Term

 

 

How Do Salespeople Spend Their time each week?

Definition
  1. Selling Time (55%)
    • On-Site Contacts (33%)
    • Other Selling Contacts (22%)
       
  2. Non-Selling Time (35-60%)
    • Administrative Tasks (10-20%)
    • Travel Time (15-20%)
    • Servicing the Account (10-20%)
Term

 

 

On Average, selling days are their in a year?  

 

- excluding sick days, vacation, holidays, conferences,etc...

Definition

 

 

122

Term

 

 

"___________  ___________" well often spells the difference between stellar and average performance.

Definition

 

 

Allocating Resources

Term

 

 

 

What are the 4 Stages of the

Self-Management Process?

Definition
  1. Stage One
    • Set Goals - Determine What to Accomplish
       
  2. Stage Two
    • Allocate Resources - Determine Strategies
       
  3. Stage Three
    • Implement Strategies
       
  4. Stage Four
    • Evaluate Performance - will goals be reached?
Term

Step One of the Self-Management Process

Setting Goals


The Need for Goals




Definition
Term

Step One of the Self-Management Process

Setting Goals



The Nature of Goals

Definition
Term

Step One of the Self-Management Process

Setting Goals



What are the 3 Types of Sales Goals?

Definition
  1. Performance Goals
    • ex: $commission per sale - or - monthly prospects goal 
       
  2. Conversion Goals
    • ex: # of calls per prospect - or -  # of prospects per sale
       
    • Conversion Rate: affected by the SALESPERSON'S STRATEGY 
       
  3. Activity Goals 
    • Last Goal Set b/c they are DETERMINED BY the desired LEVEL OF PERFORMANCE at a certain RATE OF CONVERSION
    • ex: # of calls/month - or - #calls/day

 

-PERFORMANCE and CONVERSION goals are the BASIS FOR ACTIVITY GOALS

Term

Step Two of the Self-Management Process

Allocating Resources




Resources to Be Allocated
Definition
Term

Step Two of the Self-Management Process

Allocating Resources


Where to Allocate Resources

Definition
Term

Step Two of the Self-Management Process

Allocating Resources



ABC Analysis

Definition


Ranks Accounts by Sales Potential 

Term

Step Two of the Self-Management Process

Allocating Resources



INVESTING IN ACCOUNTS

Definition

 

ALLOCATING the appropriate amount of

TIME and RESOURCES TO ACCOUNTS

Term

Step Two of the Self-Management Process

Allocating Resources




ACCOUNT CLASSIFICATION &

RESOURCE ALLOCATION

Definition
Term

Step Two of the Self-Management Process

Allocating Resources



CUSTOMER RELATIONSHIP SOFTWARE (CRM)


**PIPELINE ANALYSIS

Definition
Term

Step 3 of Time Management Process

 

4 Tips to keep in mind when

Implementing the Time Management Strategy





Definition
  1. Start early
  2. Manage Responsiveness
  3. Schedule in Advance
  4. Use down time wisely 
Term

Step 3  of Time Management Process 

 

 

What are the 3 UPS of

IMPLEMENTING THE TIME MANAGEMENT STRATEGY 

Definition

 

  1. GET UP
     
  2. SHOW UP 
     
  3. FOLLOW UP 
Term

Step 3 of Time Management Process

Implementing the Time Management Strategy 


DAILY ACTIVITIES PLANNING

Definition
Term

Step 3 of Time Management Process

Implementing the Time Management Strategy 



GUIDELINES

Definition
Term

Step Three of Time Management Process

Implementing the Time Management Strategy 



PLANNING PROCESS

 

    1. USING COMPUTER FOR PLANNING 
       
    2. NEED FOR FLEXIBILITY

 

Definition
Term

Step Three of Time Management Process

Implementing the Time Management Strategy 

Planning Process



What are the 5 ACTIVITIES performed in the 

PLANNING PROCESS?

Definition
  1. MAKE LIST of activities to perform
     
  2. DETERMINE PRIORITY of each activity
     
  3. ESTIMATE TIME it will take to complete activities
     
  4. DEVELOP SCHEDULE for activities
     
  5. COMPARE ESTIMATED vs ACTUAL TIME SPENT on the activity
Term

Step Three of Time Management Process

Implementing the Time Management Strategy 



MAKING MORE CALLS

 

          1. ROUTING  

 

Definition
Term

Step Three of Time Management Process

Implementing the Time Management Strategy 

Making More Calls



What are the

TWO TYPES of ROUTING PATTERNS?

Definition
  1. ROUTINE CALL PATTERNS
  2. VARIABLE CALL PATTERNS
Term

Step Three of Time Management Process

Implementing the Time Management Strategy 

Making More Calls



what are the 4 TYPES of ROUTING PLANS?

Definition
  1. Circular Routing
  2. Leapfrog Routing
  3. Straight-Line Routing
  4. Cloverleaf Routing
Term
[image]
Definition

 

 

Circular Approach of Routing 

Term
[image]
Definition

 

Leapfrog Approach of Routing

Term
[image]
Definition

 

Straight Line Approach to Routing

Term
[image]
Definition

 

 

Cloverleaf Approach to Routing

Term

Step Three of Time Management Process

Implementing the Time Management Strategy

Making More Calls



ZONING in a Sales Territory

Definition
Term

Step Three of Time Management Process

Implementing the Time Management Strategy



HANDLING PAPERWORK & REPORTS

Definition

every salesperson should learn to handle paperwork efficiently -

  • think positively about paperwork, 
  • do not let paperwork accumulate
  • set aside a block of nonselling time 
Term

Step Four of Time Management Process

Evaluating Performance 



What are the 4 types of Analysis when EVALUATING PERFORMANCE 

Definition

 

  1. POSTCALL ANALYSIS
    • Write down what occured and what needs tO be done
       
  2. ACTIVITY ANALYSIS 
    • Set activity goals, then analyze 
       
  3. PERFORMANCE Analysis  
    • evaluate perfomance relative to performance goals set earlier 
       
  4. PRODUCTIVITY ANALYSIS
    • identify which strategies work 
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