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BUS 466 - Personal Selling
Chapter 3
27
Marketing
Undergraduate 4
02/05/2012

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Term
"Take ownership..."
Definition
Take ownership of all activities pertinent to your customer & territory while working as part of the team. You live and die with the outcome.
Term
What is SPIF?
Definition
special promotion incentive fund. It's for every day activity, ethical. SPIF the sales person not the company.
Term
"If they'll do.."
Definition
If they'll do it for you, they'll do it to you
Term
ethics
Definition
the principles governing behavior of an individual or a group. these principles establish appropriate behavior, indicating what is right and wrong
Term
basic principle
Definition
customer remains free to make a choice
Term
manipulation
Definition
eliminates or reduces the buyer's choice unfairly
Term
persuasion
Definition
trying to influence the buyer's decision, not force it.
Term
factors influencing ethical behavior of salespeople
Definition
company policies, values of significant others, laws
Term
deception
Definition
telling half-truths, withholding important information
Term
bribe vs. kick back
Definition
before sale vs. after sale
Term
"take detailed notes...
Definition
take detailed notes during customer meetings, publishing the minutes w/in 24 hours of the event to all attendees. This dramatically increases communications & substantially reduces misunderstandings
Term
expense account
Definition
act as though you are spending your parents $
Term
backdoor selling
Definition
go around someone to get what you want. Mr. Pirozzi does not consider this unethical
Term
statutory law
Definition
based on legislation passed by either state legislatures or Congress
Term
administrative laws
Definition
established by local, state or federal regulatory agencies
Term
common law
Definition
grow out of court decisions
Term
warranty
Definition
an assurance by the seller that the products will perform as represented
Term
expressed warranty
Definition
an oral or written statement by the seller
Term
implied warranty
Definition
not actually stated but is still an obligation defined by law
Term
sales puffery
Definition
glowing descriptions such as "our service can't be beat"
Term
misrepresentation
Definition
statements about the inherent capabilities of products or services
Term
business defamation
Definition
reciprocity, tying agreements, conspiracy and collusion, interference w/ competitors, restriction on resellers, price discrimination, privacy laws, do-not-call law
Term
reciprocity
Definition
a special relationship in which two companies agree to buy products from each other (if forced)
Term
tying agreements
Definition
a buyer is required to purchase on product in order to get another
Term
collusion
Definition
price fixing
Term
lubrication
Definition
small sums of money or gifts, typically made to low-ranking managers or government officials, in countries where these payments are not illegal
Term
subordination
Definition
paying larger sums of money to higher-ranking officials to get them to do something that is illegal or to ignore an illegal act.
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